Why do people look forward to ABS-CBN's Christmas Station ID each year?
The creative and production team behind this annual broadcast tradition share with ABS-CBN Lifestyle the key factors and ingredients that lead to its success. They reveal why it has now been a Christmas staple, with children singing it while caroling or church choirs including it in their mass hymns.
They also share what made them conceptualize and produce this year's SID, Thank You For The Love, which continues this successful tradition, and the special message they want to convey, how they put it all together, and eventually how it brings a deeper meaning to Christmas for them and for the entire nation.
READ MORE: Know the Real Magic Behind "Thank You For The Love"