Style & Fashion

In Focus: How BYS Changed The Game Of Philippine Cosmetics

BYS has made the power of cosmetics more accessible to every Filipina through its wide range of exciting products that give premium value at competitive prices. 

The makeup arena in the Philippines hasn’t exactly been wallet-friendly. While some local players offer options that make the budget-savvy happy, the selection, more often than not, leans towards the basics. Moreover, Pinay makeup junkies know very well that it is crucial to invest in makeup that possesses both quality and value. Sadly, there were no efficient, less expensive options available in the country...until five years ago, that is, when Australian favorite BYS Cosmetics arrived.

Established in 2004, BYS, at its very core, empowers each and every Filipina to “Be Your Self,” through an extensive, on-trend array of color cosmetics. The brand has almost every makeup product imaginable, from exciting eyeshadow palettes to body makeup to all kinds of high pigmented color cosmetic products. Whether you’re a beginner who’s only looking for the basics, or a beauty junkie seeking innovative products to take your look to new heights, BYS has got you covered.

BYS came to the Philippines in 2012, and the beauty game has never been the same since. The brand is now easily top of mind for its reliable products that can transform and enhance the Filipina’s natural beauty, allowing her to express herself at prices that are easy on the wallet.

This year, BYS leveled up its advocacy of helping empower women through beauty by being the official makeup sponsor of Miss World Philippines 2017. BYS showed its support by providing 35 candidates its most coveted 15k makeup starter kit containing all essentials that a beauty queen needs to glam up her look. BYS Philippines also conducted a series of trainings and makeup workshops at the Center for Aesthetic Studies, and donated half a million pesos to the Jose R. Reyes Memorial Hospital, MWP Organization’s charity beneficiary.

So many things have happened in the Philippines over the last five years—we changed presidents, popular loveteams have come and gone, and our paegant representatives have been winning international pageants left and right. But if there’s one thing that we just know so many Filipinas are grateful for, it’s BYS Cosmetics being the best ally when it comes to looking fabulously on point all the time.

ALSO READ: Beauty Inspo: Here’s How You Can Rock The Hottest Beauty Trends For Fall!

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