Rough Rider Jeans (RRJ) understands that today’s youth are big on style. Now, more than ever, the youth look for pieces that are trendy yet affordable and reflective of their vibrant, active lifestyle.
This year, RRJ took to the bright and colorful lights of Tokyo as inspiration for its latest collection. Called RRJ’s Strike Series 2017, it puts muted, monochromatic streetwear front and center against a neon-lit arcade. Watch the video above for a sneak peek at the line as well as behind-the-scenes footage this exciting campaign!
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