Gucci's latest flavor of the month is Filipino. Recently, she's walked the high fashion royalty's runways in Milan and even starred in this clever, Wes Andersonesque Gucci Mascara L’Obscur tutorial online. Her name: Hannah Locsin, who, at 24, is yet to take flight as a supermodel whom our country, as we are usually "nationalistic," will inevitably take pride of.
"For me, the best—and sometimes worst—thing about modeling is that you never know what’s going to happen," Hannah earlier told ABS-CBN Lifestyle regarding her career track. She said this a few days after her editorial debut in Vogue Italia around November two years ago, a milestone that then launched her to mild renown. She'd go on to predict it, as she has soon found herself flown across regions pursuing her now-flourishing profession. Over the years, for example, Hannah has strutted her stuff at Paris Fashion Week and Hyères Fashion Festival and modeled for Bershka, Miumiu, and TRESemmé Philippines. Just last February, Hannah—now more than ever, wearing her deadpan eyes, pale lips, and velvety bob making up her new signature look—appeared in fashion editorials for Harper's BAZAAR Kazakhstan, L'Officiel Lithuania, and Cosmopolitan UK and on the cover of ILK CONTAINER.
Hannah Locsin has arrived.
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Yet, as Hannah would speak for her fellow models and their general plight, life is barely easy. Behind the glam of it all, the proudly Pinay would attest that not many know how modeling is, truly, a lot of work. And tears, even. "The hardest part is probably at the beginning, when you’re trying to adjust to, not only the new country your in but also how things run in that market. The first few weeks or months are tough because you’re still 'new' and you, together with your agency, have to establish your presence there," she said.
Hannah started out small—doing runway shows and shoots for college organizations and student designers. The then De La Salle University Communication Arts graduate joined the prestigious Professional Models Association of the Philippines (PMAP) in 2015—a pivotal move that landed her more gigs in fashion shows, editorials, e-com work, and other print material. "Some of the most memorable jobs I did in Manila were my campaigns with SM (which I got to do with my barkada!), Human and Rajo Laurel, and also my first cover with Wedding Essentials," she recalled. "I later on signed with LVX Modeling Agency, and started preparing myself for other markets."
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Hannah eventually took modeling to the international level—in 2017, she flew to Kuala Lumpur and sashayed for fashion weeks there. Thankfully, compared to other models striving alone far from home, she found easy comfort in fellow PMAP model and now actress Jach Manere. "Since it was my first time working outside of Manila, I didn’t really know what to expect," Hannah said. "In the end, it wasn’t so hard adjusting because Jach was with me and it was just really reassuring to have someone there going through everything with me."
Fortunately, Hannah, who is pretty collected in real life, admits having felt no intense of moments of homesickness throughout her young career. That's thanks to technology, she said. "Although, I do feel the 'fomo' when I watch my friends’ (Instagram) Stories," she sighed. What keeps her adjusted, though, is her drive. "When I’m away, I just stay focused on my goal and where I want to be. Other than that, it helps that I constantly talk to my family and friends and also find fellow Filipinos to hang out with," she said.
All said, Hannah—who is now with Women Management whose roster boasts of Kate Moss, Isabeli Fontana, Winnie Harlow, LaisRibeiro, and Hannah's own idol Coco Rocha—gets by with professionalism. "Many people wouldn’t think this but modeling can teach someone a lot of important values. Like for me, it has taught me patience, from waiting at castings to waiting for 'my big break,' the discipline to always be professional and even the social skills to interact with new people. It even taught me how to deal with rejection, and any model can tell you that in this industry, it’s filled with that."
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As she joins the cast of Filipinas Kelsey Merritt (the first Filipina Victoria's Secret model), Maureen Wroblewitz (the first Filipina winner of Asia’s Next Top Model), and Danica Magpantay (the first Filipina Ford Supermodel of the World title-holder) who have all made a mark in the craft abroad, Hannah looks to just be her usual unruffled, efficient self—with a face and attitude that say 'I'm here to work.'
"Like I said, I can’t ever expect what’s going to happen," Hannah laughed about what's next. "For now, though, I’m just going to keep going and pray that the things I work out the way I want it to."
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Photos taken from Hannah Locsin's Instagram account