Streetwear is not going anywhere, if we look to the powerhouses in global fashion as our main indicator—Louis Vuitton collaborating with Supreme; Balenciaga launching its Triple S sneakers; the likes of Fendi, Dior Homme, and Valentino partnering with youth-catered brands; and so on. The Philippine market is without question following this major trend, evident on more and more local brands making themselves known. The most recent proof of this boom is international beer brand Heineken partnering with Antonio Aguirre Jr. of local retail space Sole Slam. The lovechild is Star Collection, a limited edition streetwear collab meant to showcase Manila's creative culture. The urban design elements feature black, white, and that tropical green meant to represent both the brand's color and the Filipino's sense of "uniqueness and creativity."
If at all, Antonio believes, the Star Collection mirrors the very globalized Pinoy. “The vast majority of Filipinos is familiar with streetwear now and considers wearing street style... Yet, it’s not just about trends and fashion. It’s this sense of connection and belongingness. I feel like streetwear is something you want to be associated with. Not just as a statement, but it’s about being part of a group, a tribe, or the culture in general—all of which reflects a collective belief and sense of pride."
Heineken launched the Star Collection recently at a star-studded affair—look through our gallery to spot the celebrity stylistas turned streetwear proponents!
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Photographs by Vyn Radovan and courtesy of Heineken