It isn't unusual for fashion magazines to stage their cover shoots at the grandest of locations, in an effort to further the impact of, well, fashion. The farther and more obscure, more often than not, the better. When American Vogue, for example, through fashion editor Polly Mellen shot an editorial in Japan back in 1966, it became their most expensive shoot to date. The effort is tantamount to cover shoots held in age-old spaces and institutions. In 2005, Vogue—then in the hands of contributing editor Camilla Nickerson and photographer Annie Leibovitz—took Sex And The City star Sarah Jessica Parker to The Plaza in New York. That time, The Plaza was "in its shell" about to undergo renovation. "Camilla wanted to be subversive, maybe a little bit sneaky, hide a message in the pages, maybe mess with the institution a little bit," Sarah would describe the rather sullen shoot, contrary to the often brilliant vibe of the hotel. (Her interview appeared on The Editor's Eye, a 2012 documentary on Vogue's style editors through the years.) Close to home, Metro comes up with a similar idea and boosts it further to epic proportions. For its June issue, the local fashion authority put together eight of the brightest young stars and shot them in different icons of history and art across our beloved Manila.
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Catch Julia Barretto and Joshua Garcia, Janella Salvador and Elmo Magalona, Maymay Entrata and Edward Barber, and McCoy de Leon and Elisse Joson get their glam on against some of the city's greatest landmarks: Luneta Hotel, San Sebastian Church, Paco Church, Manila Central Post Office, and Escolta Street.
Metro's quadruple-cover special comes out just in time for the country's 120th Independence Day commemoration. Metro editor-in-chief Geolette Esguerra breaks down the concept, "'Love Letters to Manila' is our homage to the city. We chose heritage structures and locations that have cultural significance and paired them with the most exciting love teams who all wore new collections from Metrowear designers. This is our way of bringing attention to these landmarks that have are either in the process of conservation like San Sebastian Church, or revitalization like In Escolta, or those that have been successful in preserving its heritage like Luneta Hotel or the Central Post Office. This is our most epic Philippine Fashion Issue yet, just in time for the celebration of Independence Day."
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Photographs courtesy of Metro