To further reach out to young, fun-loving Filipinos as part of its revamp earlier this year which also involves Lifestyle’s adoption of a heart-shaped logo and its introduction of the “love your life” campaign, Lifestyle channel carried out its second glamping event of the year.
Held in Nurture Wellness Village, Tagaytay, over 40 glampers (glamorous campers) enjoyed their relaxing and fun long weekend of health and wellness, engaging in activities like yoga, massage spa treatments, juicing demo, back-to-back movie screening of chick flicks, mandala workshops, and an organic farm tour.
“For 16 years, Lifestyle has established itself as the one-stop lifestyle hub for career-driven Filipinos. As the channel turns a year older, we have decided to cater to the younger crowd as well to involve them in the channel’s call to embrace and love life,” Lifestyle’s channel head Tippy Benedito said.
In April, Lifestyle was also the first Filipino cable channel to introduce a beach glamping event in the country at the Summer Siren Festival, a beach music fest in Zambales’ Crystal beach.
“Glamping by Lifestyle: Pitch 2” is a project of Lifestyle, the premier cable channel and must-go lifestyle hub of modern and young Filipinos in partnership with FLOW Retreats and Coleman. Lifestyle belongs to the family of cable channels under Creative Programs, Inc. (CPI), a subsidiary of ABS-CBN.