Now more than ever, it’s important to take every opportunity to help those in need as we live through the coronavirus crisis. A sense of responsibility we’ve seen in Filipinos during this time has become an inspiring feat for many, so much so that even some of our favorite lifestyle brands have joined in various COVID-19 response efforts, beyond providing us with much-needed sources of entertainment while in self-isolation.
Read on to see how they are coming together in solidarity with the entire country to fight the deadly pandemic!
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Local makeup brand blk Cosmetics started a special tie-up with Dream Machine—a foundation its creative director Anne Curtis-Smith-Heussaff launched in 2017. Aimed at promoting self-care during the crisis, the team is distributing blk Fresh face masks to our modern-day heroes situated in their partner hospitals. The brand also tapped e-commerce brand Lazada for a PHP 50 Lazada For Good voucher for every PHP 1,299 worth of purchase on the app, which will be used to fund COVID-19 aid.
Beauty Bar PH has launched Beauty Bar Together, where customers are encouraged to donate PHP 250 to fund each self-care gift set for COVID-19 frontliners as a token of appreciation for their dedicated work.
Music has the power to brighten up our mood in every situation, there’s no doubt about that. To help music lovers cope with the pandemic, Spotify launched Listening Together—a project that encourages strong connections while in quarantine with a visual tracker that shows where certain songs are being played across the globe. Click this link to know more about the campaign.
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Food delivery app foodpanda launched pandaTODA, which recently expanded in the city of Pasig to help provide livelihood opportunities to tricycle drivers by recruiting them to become foodpanda partner riders during quarantine.
Through their initiative Tim Cares PH, Canadian coffee chain Tim Hortons is giving out meals and essentials to COVID-19 frontliners, including workers who are having a hard time holding up during the lockdown. A certain chunk of the proceeds from every purchase made via takeout or delivery is being used to fund the project.
P&G brand Safeguard started a new project called BayaniHands featuring a film that highlights the bayanihan acts that Filipinos have done during this time. Every donation made through Lazada will benefit the Philippine Red Cross.
With the help of famous sardine brand Mega Global, the Mega Malasakit Kitchen is able to put up 500-800 home-cooked meals every day for checkpoint officers, health workers and volunteers, grocery staff, bank staff, security guards, and more to make their work days lighter. The Mega Malasakit Kitchen is also accepting donations in cash and in kind to further their initiative.
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Photographs courtesy of the brands