Travel & Leisure

Hot Stuff: 'Hello Hallyu' Captures Pinoys' Obsession With Everything Korean—And More!

Hot Stuff: 'Hello Hallyu' Captures Pinoys' Obsession With Everything Korean—And More!

No explanation needed, the popularity and growth of Korean culture in the Philippines couldn't be more seen and felt these days. Capturing this trend, ABS-CBN Books recently launched Hello Hallyu—a fan book on the Korean wave or "hallyu," so explosive in the country which, just by observation, might just as well be called a tsunami. The book explores the history of everything Korean that have influenced Filipinos' taste in pop culture over time. It harks back to iconic Asian series and films like Meteor Garden and Sassy Girl paving the way for Asianovelas to settle into the our own primetime habits. It then discusses the eventual popularity of Korean popular music and musicians, which would ultimately transform almost anything Korean—like beauty products and food—into something bigger and more than fad.

Hello Hallyu features various Korean artists on its four covers: Love in the Moonlight star Park Bo Gum, and groups EXO, Momoland, and Noir—making each cover a collector's item.

[related: Throwback Treasure: Old School K-Drama That Gave Us All The Feels!]

The book is penned by FanLive's Aya Villareal, an organizer of meets between K-artists and fans in the Philippines. With the author a proud K-pop and K-drama aficionado, the book above all "celebrates the passion of every fangirl and fanboy who has embraced the Korean culture as part of their own" while "showcasing the crucial role of fan clubs" in the rise of this trend.

Published by ABS-CBN Books, Hello Hallyu is available through ABS-CBN Books’ online stores: ABS-CBN Books Facebook page, Lazada, and Shopee

ALSO READ: Cheat Sheet: Ramen Restos That'll Satisfy Your Japanese Cravings During Lockdown!

Photos courtesy of ABS-CBN Books 




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