Style & Fashion

In Focus: How The Fashion Industry Is Supporting Our Frontliners

In Focus: How The Fashion Industry Is Supporting Our Frontliners

There's no denying that a lot of fashion brands and stores are suffering losses due to the closure of their stores amidst the coronavirus. That's not stopping them, however, from helping those affected by the pandemic. 

Due to the shortage of surgical masks and other personal protective equipment (PPE), fashion designers and fashion brands are using their skills and resoruces to create gears for healthworkers around the world. From Filipino designers like Rajo Laurel and Michael Leyva, to retail giants like H&M and Zara, here are how they're helpin— and how you, too, can support them!

[related:In Focus: How Brands All Over The World Are Responding To The COVID-19 Crisis]

Michael Leyva

Filipino fashion designer Michael Leyva is giving back to the frontliners by donating food and making PPEs, head covers, and washable face masks. "MABUHAY po kayo at Salamat sa dedikasyon at pagmamahal sa ating bayan," he wrote in a post.

Patty Ang

Young Pinay fashion designer Patty Ang also joined in on helping by making PPE suits for frontliners. She wrote, "In light of recent events, we heartfully decided to somewhat continue making garments, not to only clothe people but more importantly to protect them. As part of our role to help our country, we at @atelierpattyang will conduct all efforts to create PPEs to help our dear front liners. Mag tulungan po tayo, kaya natin ito!" She is also asking for more donations of waterproof materials, threads, zippers, and garters.

Mich Dulce & Rajo Laurel

Mich Dulce, Rajo Laurel, and the Manila Protective Gear Sewing Club team has assembled a small group of volunteer sewers and fashion business owners who are willing to sew and produce PPEs. The group even shared an #OpenSource Protective Suit pattern and a detailed technical pack based on a real isolation suit that was lent to them. You may join their Facebook group for more details.

ARANÁZ

Philippine-based handbag brand ARANÁZ is taking a break from making bags to make face masks for chosen groups and organizations.

 
 
 
 
 
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Our sewers are shifting gears and currently making face masks for several groups and organizations! #FlattenTheCurve #LetsBeatCovid ❤️

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Valerie Alvez

Cebuana bridal designer Valerie Alvez is calling to the public and to her fellow fashion designers to help make PPEs for healthworkers. "Now is the time for Bayanihan. Our frontliners need us," she wrote on Facebook. Her DOH-approved PPEs are "made through the efforts of the generous donors and given freely to the frontliners caring for COVID patients." If you'd like to donate waterproof umbrella material (taffeta) and extra long zippers, in cask or in kind, you may send her a private message on Facebook.

Santi Obcena

Fashion designer Santi Obcena posted an instructional video on YouTube on how to make face masks. With just an eco bag, umbrella cloth, scraps of cotton, denim, and garter, you now can make one, too! "We will try to make as much as we can, as fast as we can. Gusto namin na magawan yung mga kaibigang frontliner, mga nag vovolunteer, mga high risk at lahat ng nangangailangan ng face mask na reusable at may dagdag na effectivity laban sa virus," he posted.

Christian Siriano

American fashion designer and Project Runway Season 4 winner Christian Siriano shared that, together with his team, they were able to create 1,000 reusable masks in just three days.

Nordstrom

Luxury department store Nordstrom has teamed up with Kaas Tailored to help sew masks that will be donated to Providence Health in Seattle.

H&M

Swedish fashion retailer H&M will use its manufacturing power to produce and provide hospitals and healthcare workers with PPEs.

 
 
 
 
 
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Fast fashion is stepping up its efforts to help fight coronavirus. H&M Group has pivoted some of its supply chain to produce protective equipment, leveraging its vast global network to start delivering to healthcare workers as soon as possible, according to a release. It follows similar efforts by rival group Inditex, which last week said it planned to repurpose part of its factory production and logistics network to produce urgently needed protective gear for hospital staff. Meanwhile, Spanish retailer Mango announced plans to distribute two million donated face masks to hospitals across Spain. Tune in to the BoF Coronavirus Liveblog to keep up to date on the latest developments. [Link in bio] 📷: @shutterstock

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LVMH

Aside from producing hand sanitizers for France, Louis Vuitton owner LVMH Moët Hennessy is also going to source 40 million facemasks from China over the next four weeks.

 
 
 
 
 
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#LVMHjoinsforces Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault instructed the LVMH Perfumes & Cosmetics business to manufacture within their production sites as much gel as needed to support the public authorities. Since Monday, the gel has been delivered free of charge daily to the French health authorities and as a priority to the Assistance Publique-Hôpitaux de Paris. The LVMH Group would like to express a special THANK YOU to all those who made it possible, in particular to our exceptional production teams from @guerlain, @diorparfums and @givenchybeauty who have shown great solidarity and engagement in a spirit of collective effort for the common good. The Group and its Maisons are extremely proud and humbled to do their part in the fight against COVID-19 and to help those whose mission is to protect and care for others. As such, we will continue to honour this commitment for as long as necessary, in connection with the French health authorities. #Coronavirus #COVID19 #APHP #staysafe #StayAtHome #COVID2019france #LVMH #LVMHtalents #Guerlain #ParfumsChristianDior #DiorParfums #Dior #GivenchyBeauty #Givenchy

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Kering

French multinational luxury group Kering said in a statement that they have committed to provide 3 million surgical masks imported from China to the French health service. Three of their Houses, Balanciaga, Yves Saint Laurent, and Gucci are also doing their own COVID-19 efforts, with Balenciaga and Yves Saint Laurel to manufacture masks, and Gucci to manufacture 1.1 million masks and 55,000 medical overalls to authorities in Italy.

Prada

Luxury fashion brand Prada has begun production of 80,000 medical overalls and 110,000 masks, following a request from the Tuscany Region. 

 
 
 
 
 
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Prada is the latest big-name fashion brand to turn its production lines, usually focused on elegant blazers and blouses, to meet needs arising from the coronavirus crisis. Yesterday it said it would produce 110,000 masks by 6 April, while Gucci has said it will make more than 1m and Yves Saint Laurent and Balenciaga – both of which, like Gucci, are owned by Kering – will also begin manufacturing them.⁣ @ellsviolet reports on big names from fashion capitals turning their efforts towards the fight against the coronavirus at theguardian.com/fashion. ⁣ ⁣ Above: surgical masks being made at a leather workshop in Italy. Photo by Miguel Medina/ AFP

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Inditex

Zara and Stradivarius' parent company Inditex offered its factories to the Spanish government to donate masks and other protective gears.

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Banner image taken from Christian Siriano's Instagram

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