There's no denying that a lot of fashion brands and stores are suffering losses due to the closure of their stores amidst the coronavirus. That's not stopping them, however, from helping those affected by the pandemic.
Due to the shortage of surgical masks and other personal protective equipment (PPE), fashion designers and fashion brands are using their skills and resoruces to create gears for healthworkers around the world. From Filipino designers like Rajo Laurel and Michael Leyva, to retail giants like H&M and Zara, here are how they're helpin— and how you, too, can support them!
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Filipino fashion designer Michael Leyva is giving back to the frontliners by donating food and making PPEs, head covers, and washable face masks. "MABUHAY po kayo at Salamat sa dedikasyon at pagmamahal sa ating bayan," he wrote in a post.
Young Pinay fashion designer Patty Ang also joined in on helping by making PPE suits for frontliners. She wrote, "In light of recent events, we heartfully decided to somewhat continue making garments, not to only clothe people but more importantly to protect them. As part of our role to help our country, we at @atelierpattyang will conduct all efforts to create PPEs to help our dear front liners. Mag tulungan po tayo, kaya natin ito!" She is also asking for more donations of waterproof materials, threads, zippers, and garters.
Mich Dulce & Rajo Laurel
Mich Dulce, Rajo Laurel, and the Manila Protective Gear Sewing Club team has assembled a small group of volunteer sewers and fashion business owners who are willing to sew and produce PPEs. The group even shared an #OpenSource Protective Suit pattern and a detailed technical pack based on a real isolation suit that was lent to them. You may join their Facebook group for more details.
Philippine-based handbag brand ARANÁZ is taking a break from making bags to make face masks for chosen groups and organizations.
Cebuana bridal designer Valerie Alvez is calling to the public and to her fellow fashion designers to help make PPEs for healthworkers. "Now is the time for Bayanihan. Our frontliners need us," she wrote on Facebook. Her DOH-approved PPEs are "made through the efforts of the generous donors and given freely to the frontliners caring for COVID patients." If you'd like to donate waterproof umbrella material (taffeta) and extra long zippers, in cask or in kind, you may send her a private message on Facebook.
Fashion designer Santi Obcena posted an instructional video on YouTube on how to make face masks. With just an eco bag, umbrella cloth, scraps of cotton, denim, and garter, you now can make one, too! "We will try to make as much as we can, as fast as we can. Gusto namin na magawan yung mga kaibigang frontliner, mga nag vovolunteer, mga high risk at lahat ng nangangailangan ng face mask na reusable at may dagdag na effectivity laban sa virus," he posted.
American fashion designer and Project Runway Season 4 winner Christian Siriano shared that, together with his team, they were able to create 1,000 reusable masks in just three days.
Luxury department store Nordstrom has teamed up with Kaas Tailored to help sew masks that will be donated to Providence Health in Seattle.
Swedish fashion retailer H&M will use its manufacturing power to produce and provide hospitals and healthcare workers with PPEs.
Aside from producing hand sanitizers for France, Louis Vuitton owner LVMH Moët Hennessy is also going to source 40 million facemasks from China over the next four weeks.
French multinational luxury group Kering said in a statement that they have committed to provide 3 million surgical masks imported from China to the French health service. Three of their Houses, Balanciaga, Yves Saint Laurent, and Gucci are also doing their own COVID-19 efforts, with Balenciaga and Yves Saint Laurel to manufacture masks, and Gucci to manufacture 1.1 million masks and 55,000 medical overalls to authorities in Italy.
Luxury fashion brand Prada has begun production of 80,000 medical overalls and 110,000 masks, following a request from the Tuscany Region.
Zara and Stradivarius' parent company Inditex offered its factories to the Spanish government to donate masks and other protective gears.
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Banner image taken from Christian Siriano's Instagram