A fund-raising intitiative dedicated to the frontliners and less fortunate families affected by the "enhanced community quarantine" in Luzon, ABS-CBN Foundation's "Pantawid ng Pag-ibig (Bridge of Love)" is now gearing up for a benefit digital concert. On March 21, catch the Pantawid ng Pag-ibig At Home Together Concert, a three-hour musical affair featuring more than 100 Kapamilya artists to serenade and perform remotely from their homes. The concert airs live on TV (ABS-CBN Channel 2, ABS-CBN S+A, Asianovel Channel, Jeepney TV, ANC, Myx, DZMM, MOR, and TFC) and online (iWant, YouTube, and Facebook).
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Launched recently with the LGUs to help aid in the battle against the COVID-19 pandemic, Pantawid ng Pag-ibig has drawn major brands in providing support in cash or in kind to affected areas. Brands that have pledged support were McDonalds, Quick Chow noodles, Mega Sardines, Nestle Bear Brand, Great Taste 3-in-1, Sunsilk shampoo, Safeguard, Hanna shampoo, Champion detergent, Unilab, Century Pacific Food Inc, Rebisco, Suy Sing Corporation, and Lucio Tan Group of Companies.
ABS-CBN Foundation's Pantawid ng Pag-ibig line remains open to those interested in making cash donations via the ABS-CBN Lingkod Kapamilya Foundation Inc.-Sagip Kapamilya bank accounts: BPI peso account 3051-11-55-88, Metrobank peso account 636-3-636-08808-1, BDO peso account 0039301-14199, and BDO dollar account 1039300-81622.
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Banner image from Ogie Alcasid's Instagram