Stepping into summer just got more exciting with these new campaigns and earth-friendly products to cap the end of the year's first quarter!
[related: Lifestyle Buzz: Feel The Love With These Spring/Summer 2020 Finds!]
The Department of Tourism (DOT) recently launched the “Save Our Spots (SOS)” campaign video featuring an ensemble cast of Filipino celebrities, who have personally dedicated themselves to advocating for the protection and preservation of the Philippines’ natural wonders and cultural heritage sites. Celebrities included: Angie Mead King, Erwan and Solenn Heussaff, Nico Bolzico, Andi Eigenmann, Dimples Romana, Piolo Pascual, Jasmine Curtis-Smith, Joyce Pring-Triviño, Matteo Guidicelli, Antoinette Taus, Marc Nelson, Iza Calzado, Kim Atienza, Ria Atayde, and Luis Manzano—all of whom willed to enlighten tourists on practicing sustainable and responsible tourism during local travel. These small steps toward sustainability, DOT said, include picking up trash, respecting locals and heritage sites, opting for reusable instead of disposable items, biking and walking more, using less electricity, being more warm and welcoming to tourists, and more.
Where’s the Buzz
Families can make the most of their kids’ summer break with a week of fun, bonding, and relaxation at the vacation playground of the country’s well-heeled crowd—Balesin Island. Kids and teens from 8 to 18 years old who are into soccer, basketball, tennis, or swimming can learn the best techniques from world-class coaches at the Balesin Summer Sports Camps. Managed by renowned coaches—Azkals Head Coach Scott Cooper for soccer, PBA legend Vince Hizon for basketball, International Professional Tennis Registry Coach Marty Ilagan for tennis, and Bert Lozada Swimming School Coach Angelo Lozada for swimming. The camps will help hone the kids’ form and techniques, and more importantly, incorporate character-forming lessons for the children to learn what it takes to be a champion both in sports and in life. The Balesin Summer Sports Camps will run from April 13 until June 26.
[related: Where To Next: Underrated Philippine Destinations Worth Checking Out This Summer!]
What's the Buzz
Been wondering why the New York Times once called Escolta the Philippine version of its world-famous 5th Avenue? Or about Plaza Dilao having a railway station comparable to New York’s Penn Station? Discover historical tidbits about Manila with Far Eastern University Publications' recently launched Walk Manila. Dr. Lorelei de Viana’s new guide book features 100 historic structures and takes readers to the most remarkable sites of our capital city. The book takes its readers to Port Area, Ermita, Malate, Paco, Santa Ana, Pandacan, Binondo, San Nicolas, Tondo, Santa Cruz, Quiapo, San Miguel, Sampaloc, and Santa Mesa. Walk Manila is perfect for old souls who will enjoy the nostalgia these stories bring as well as adventure seekers looking to get to know Manila.
Debuting last January 15 in Baltimore, Under Armour's The Only Way Is Through campaign brings to life the real value of momentum; how momentum through work helps athletes push themselves to be better than what they thought possible, and how Under Armour technology—with groundbreaking product innovations like UA HOVR™, UA RUSH™, and UA Recover—is supporting those athletes constantly in search of incremental change in an effort to get better. A global gathering of Under Armour athletes, trainers, teammates, media, and more took part in a two-day immersion into the next year of Under Armour innovation. The Only Way Is Through platform will come to life through experiential events in major cities such as New York, London and Shanghai.
Nike unveiled breakthrough innovation for athletes competing in the Tokyo 2020 Games, including footwear designed to provide runners with a measurable performance benefit for a new era of competition. The NEXT% platform, introduced by barrier-breaking marathoner Eliud Kipchoge, will now expand into new disciplines following its unparalleled success in distance running. The progressive new collections featuring sustainable materials for all athletes. As the growing climate emergency continues to disrupt competition and training, Nike’s sustainable innovations signal the brand’s commitment to helping protect the future of the planet and, consequently, the future of the sport.
Plastic waste is a problem that has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80% has become plastic waste wreaking havoc on the oceans around the world. As a global company, Adidas has made a commitment to end plastic waste through innovation and partnerships. This year will mark the launch of their PRIMEBLUE and PRIMEGREEN performance fabrics, two new sustainable technologies where 100% of the polyester used is recycled. PRIMEBLUE, a performance fabric which contains Parley Ocean Plastic®, is now included in some of the brand’s most iconic and visible performance products like Ultraboost 20 and in the uniforms of some of the biggest leagues and teams in the world. PRIMEGREEN, a performance fabric which contains no virgin plastic, will be available later this year and will also be featured in key competitive products. Both performance fabrics will play a significant role in adidas reaching more than 50% of the total volume of recycled polyester at the end of 2020 and its commitment to end plastic waste.
SALLY is a coined term for Shopping Ally, what the newly launched PUREGOLD MOBILE stands for. Taking the grocery shopping experience to the next level, the app was designed by Puregold and Globe Telecom to adapt to consumer’s evolving needs and to keep pace with the technology in offering a better way to shop. With PUREGOLD MOBILE, cart-less grocery shopping is now possible. Simply scan the barcode of the items that you want to purchase. Using the app allows you to skip the long lines in the cashier checkout. The assigned pickers and baggers will put together your basket, while you wait. Or you can come back to pick up at a later time. Another feature of the app is that you can reorder products from the Order History. This is ideal for all negosyantes or SMEs (Small-to-Medium Enterprise) who need to replenish stocks.
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Photos and videos courtesy of brands