88rising and GUESS announced the launch of their sophomore collaborative capsule collection, GUE88. After an extremely successful freshman collaboration which debuted last November, this year, 88rising and GUESS have expanded the collaboration’s offering to a 54 piece capsule featuring denim jackets, hoodies, bodysuits, cargo pants, accessories, and more.
The two brands looked to their own iconic symbols, each representing their own story, and combined them to create a graphic narrative that blended equal parts 88rising and GUESS’ DNA. Following the first GUE88 collaboration, which had a tie dye focus, the new collection features a heavy acid wash story. Looking to GUESS’ roots, acid wash is seen throughout with a play on color and elevated with premium pima fabric.
To celebrate the official retail launch of GUE88’s newest collection, artists from 88rising’s roster including Rich Brian, Joji, Higher Brothers (MaSiWei, Psy.P, KnowKnow [DZknow], & Melo) and NIKI were shot for the official campaign which was inspired by a school yearbook concept. By showing off the artists’ personalities and also juxtaposing the quintessential American experience of the yearbook photo with Asian talent, 88rising continues to blend Asian culture with that of the West.
The collection ranges from Php 1,300 to Php 4,000. Having first debuted at the Head in the Clouds festival on August 17th, the GUE88 collection drops November 9 at the following GUESS Philippines stores: Mall of Asia, Glorietta, Megamall, Robinsons Ermita, Trinoma, Alabang Town Center, and Ayala Cebu. Or through our website: www.guess.com.ph.