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Hot Stuff: Keep Ahead In The Digital Economy By Learning From This Jam-Packed Conference

Hot Stuff: Keep Ahead In The Digital Economy By Learning From This Jam-Packed Conference

In this day and age, digital is the way to go—and there’s no stopping it. The Internet & Mobile Marketing Association of the Philippines (IMMAP) pushes for a culture of digital excellence in the country with DigiCon 2019. “Success in the digital age requires companies to embrace digital in everything they do. Not just in customer-facing touchpoints, but also in internal operations,” says IMMAP President Dennis Perez. “Digital is no longer just a department—it’s a way of life.”

DigiCon 2019 will be held on October 16-18, 2019 at the Philippine International Convention Center (PICC) and will be headlined by Netflix legend Patty McCord.

[related: Hot Stuff: A One-Of-A-Kind Conference On Marketing Mindanao's Beauty To Happen This Oct!]

McCord is best known for co-authoring the Netflix Culture Deck, dubbed as “the most important document to ever come out of Silicon Valley.” The breakthrough presentation has been reproduced more than 19 million times and continues to inspire policy in many companies around the world.

Aside from Patty McCord, DigiCon 2019 also features Matt Biespiel of MB Consulting; Wendy Clark, Global CEO of DDB; Tom Goodwin, EVP Head of Innovation at Zenith; a CEO panel featuring Benjie Yap of Unilever, Carlo Katigbak of ABS-CBN, Lisa Gokongwei-Cheng of Summit Media, and more; Jacqueline Thng, partner at Prophet; Rohit Gulati, partner at Boston Consulting Group; Nic Burrows of Google; Ken Hoskin of Facebook, and many more.

Talks will cover learning across four tracks: the LEAD track, which will focus on upgrading leadership skills and thinking at every career stage; the EXPLORE track, which will unveil state-of-the-art technology for brands and marketers; APPLY, where participants can roll up their sleeves and dive right into interactive workshops; and PRACTICE, which will focus on tech trends for specific categories and industries such as fintech, health, entertainment, and sustainability and social good.

A trade exhibit will also bring together key technology players, including up and coming businesses who will be able to showcase solutions alongside more established players. The event will culminate with this year’s Boomerang Awards, a showcase of the country’s best works in the digital space. 

For more information visit digicon.immap.com.ph, and follow @immap.digicon on Facebook, or email [email protected] 

ALSO READ: In Focus: How This Fast-Growing App Is Bridging LDR Among Pinoys

Banner image from Unsplash

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