With so many brands and options out in the market today, picking the perfect foundation can be a daunting task. You may ask: should I buy sheer, oil-free, mattifying, or full coverage? What’s the fuss over tinted moisturizers? Are drugstore versions enough, or should I splurge on a fancy, pricey brand?
To make things easier for you, in this guide, we will explain which key traits of a foundation you should look for when buying your own plus our best bet for an all-in-one solution that checks all the boxes. You’re welcome!
The right texture. A foundation with high or full coverage is without a doubt the hardest for makeup brands to get right. Too often, coverage is valued over texture or finish, resulting in a final product that conceals everything but ends up looking cake-y when applied—and we do not approve that at all. That said, keep in mind that the foundation you’re looking for should even out your skin tone, but not take too much away from the individuality of your skin.
Long wear time. In this age, it’s more practical to opt for long-wearing foundations. From the moment you head out the door to the moment you come back in after happy hour, your makeup should hold up. Or, at the very least, there should still be some coverage without too much drying, blotting, or retouching. A good foundation will leave you with a slightly healthy glow by the end of the day as your skin warms up the product and it settles.
Kind to your skin. Wearing makeup everyday no longer automatically means clogging your pores or drying out your skin. In fact, there are a number of formulas that are packed with complexion-boosting benefits and can treat your skincare problems—just pick carefully. Some ingredients will react differently to your skin.
Now, what if we told you that we finally found the foundation that gives you all of the above? Yes, that’s right! You can now create a smooth, flawless base with the BYS Liquid Foundation Tube. This high-performance liquid foundation melts seamlessly into skin for a more even-looking complexion. Plus, it contains moisturizing and skin-loving ingredients so that your skin stays covered all day without drying or flaking.
It’s time to say hello to a dreamy base, while still looking like yourself!
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Photographs courtesy of BYS