Last night, Korean pop quartet KARD made waves at the ASICS GEL-BND™ regional launch event at Central World, Bangkok. In their role as ASICS’ regional ambassador, KARD delivered an electrifying perfomance on the outdoor stage for their fans in Thailand as well as those who joined them from around the region.
As a celebration for the comeback of the GEL-BND™ shoes and KARD as the face of ASICS, the event saw the massive turnout of more than 500 guests, including celebrities Inn Sarin Ronnakiat, Toey Pongsakorn and Sarun Naraprasertkul (Neng), members of the local and regional press and other VIP guests.
The night kicked off with an opening act from Thai rapper LAZYLOXY, hip-hop dance crew REINCARNATE and DJ P-U, who amped up the crowd with their upbeat tracks and dynamic style. KARD then brought the roof down when they took the stage to perform four of their best hits – Oh Na Na, Don’t Recall, Hola Hola and their latest fiery tropical-dance sound Bomb Bomb – bringing the event and the crowd’s energy to the peak.
First introduced in April in limited quantities, the GEL-BND™ is available in five new original colourways. In October, four more colourways are slated to be launched, adding up to a total of 9 colourways available for the GEL-BND™ campaign. The sneakers are available at selected ASICS stores.
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