Nearly 20-year-old Synergy Market Research + Strategic Consultancy hosts its flagship event "Consumer Insighting & Storytelling Conference” on August 28-29 at The Marquis Events Place, Bonifacio Global City, Taguig. Touted as "the learning event of the year," the event follows the theme "The Next Frontier" hoping to impart new wisdown regarding consumer insighting and storytelling.
The two-day event puts the spotlight on trends and innovation playing a pivotal role in the arena of market research. It is poised to be an "enriching and meaningful conference," said CEO and President of Synergy Market Research + Strategic Consultancy Germaine Reyes.
“Never before has consumer insighting been more compelling (and exciting) as it is now given the current landscape and situation…to meet increasing, fast-changing consumer expectations," she stressed.
“We are committed to deliver and curate learning events to showcase the power and importance of consumer insighting, market research and compelling values of brand and data storytelling to compete better, more effectively and handle higher consumer expectations."
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Here are the exciting things to look forward to in this conference!
Discover the power of consumer insighting. Keynote speaker Henry Mason, Managing Director of TrendWatching and author of “Trend-driven Innovation,” will lead the talk on understanding changes in consumer behavior and seizing subsequent innovation and opportunities. His trend findings are ought to help marketers, CEOs, researchers, and those interested in the future of business and consumerism—especially those conceptualizing new, interactive goods, services, and experiences for their customers. Mason has previously delivered keynote presentations alongside thought-leaders like Seth Godin and Steven Johnson and trailblazing entrepreneurs like Lisa Gansky and Eric Schimdt.
Gain insights from new or latest research to be shared by experts. To better understand the current market, PwC Consulting Managing Principal Benjamin Azada—through PwC’s Global Consumer Insights Survey 2019—will expound on the gathered sentiments of more than 21,000 online consumers in 27 territories. Meanwhile, the dean of FEU’s Institute of Education, Prof. Harold Culala, will discuss on Gen Z and Alpha Gen comprising the market.
Hear stories about brands and data storytelling success stories to inspire new ideas. Among the companies to detail their brand's "disruptive" stories are Domino (represented by Domino’s Philippines CEO Pinky Yee) and Meralco (with Marketing Intelligence Head Raldrin Santos). Meanwhile, IPG Asia Pacific’s Head of Consulting Clement Tsang is set to talk about the importance of single customer view in business transformation, as IPG Mediabrands CEO Venus Navalta discusses how the company has been molded to be disruption-ready.
Discover new evolved methods to mine content and data. Experts in different fields will help introduce the latest quantitative or qualitative methods in obtaining content. Among the guests are: Dr. Martina Olbertova, Founder and CEO of Meaning.Global, for semiotics; Melinda Tan, a Licensed Psychologist trained in clinical application of neuropsychological theory, for neuropsychology; Andy Ann, CEO and Founder of digital conglomerate and investment company NDN Group, for blockchain technology; and Albany Woo, Chief Data & Analytics Officer in Initiative – Asia Pacific, for business.
Unlock more creative, groundbreaking approaches and ideas. Miguel Arañaz, Innovation & Design Strategist, alumnus of D. School, Stanford University, is set to talk through a more human-centered approach on business design thinking. He will also cover content creation. Much of the latter plus a vivid focus on women, on the other hand, President & CEO of Cignal TV, Inc. and President of TV5 Network, Inc. Jane Basas will tackle.
The Synergy Market Research + Strategic Consultancy is open to brand and marketing professionals, decision-makers; entrepreneurs, start-up companies; C-level executives; content and digital managers; advertising and research practitioners, strategists and planners, thought leaders or those who want to stay ahead. To register, log on to consumerinsightingconference.com.
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