Style & Fashion

Cheat Sheet: One Way To Save Water This El Niño Season? Refrain From Washing Your Jeans!

Cheat Sheet: One Way To Save Water This El Niño Season? Refrain From Washing Your Jeans!

Just recently, various barangays across the metro faced a water crisis that called for a limited water supply to properly distribute it in different areas. Many residents quickly resorted to drawing water from swimming pools as well as other communities with its high demand, forging in us a reminder to help save water in every way we can. Take for example: wearing jeans with improved material and washing it less.

According to Levi Strauss & Company (LS&Co.), which prides itself for producing eco-friendly denim via Better Cotton Initiative, washing your pants could not only damage it but also make you waste so much water. This is one thing to keep in mind as we can save 21 liters—just enough drinking water for 17 Filipinos facing such crisis in a day—if we choose to do so every two weeks rather than a weekly basis. 

[related: The Six Fix: Celeb-Approved Denim Staples You Should Stock In Your Closet]

As LS&Co. Country Manager Charisse Chua explained, the less you wet and wash your jeans, "the better they look. This is because washing your jeans wears off the indigo in places where natural creases appear from your daily movements, making your jeans look great." But how far can you stretch this no-wash rule for every pair? “Raw denim is best given a good six months before washing. The longer you can leave it, the better your jeans will look.”

ALSO READ: #ABSCBNLifestyleInspo Jessy Mendiola: Yes, I Also Dream About Weddings And Starting A Family

Photographs courtesy of Unsplash and Levi's Philippines




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