After the success of its production of M Butterfly a few months ago, where 100% of its proceeds went to various charities, Frontrow International wraps 2018 with another charity-geared show. "Frontrow Cares," a concert to be held at the SM Mall of Asia Concert grounds on December 16, headlines some of the biggest names in the local music scene such as Ely Buendia, Parokya ni Edgar, Billy Crawford, Gloc 9, Callalily, Andrew E., Spongecola, Sam Concepcion, and Jake Zyrus. Also featured in the most anticipated concert of the year are Youtube sensations Ex-Battalion and Chicser, DJ Ace Ramos and Frontrow’s homegrown talents, Luxxe Stars. Dare we say, it's going to be one for the books!
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In the previous years, Frontrow—the multi-level marketing company from Manila making huge waves it also launched in Singapore recently—has been actively reaching out to different charities and organizations who need support in various aspects. This year, the group goes full throttle with their initiatives through the establishment of Frontrow Cares, the company’s very own foundation. One of its co-founders, RS Fransisco shared with us at the press launch last November 28, "It's been a great year and we can’t think of doing anything more apt than to formally introduce Frontrow Cares. With this, we want to extend the mission to people outside Frontrow who might want to give more and inspire more.”
One of the concert's main acts Jake Zyrus graced the same event, expressing how excited he was to be part of the concert with Frontrow Cares being also a staunch supporter of the LGBT community. Not focusing on figures, RS Francisco also acknowledged the iconic transgender singer for donating a big chunk of his talent fee for their foundation’s various beneficiaries. “There are also actually more performers expressing their intentions on coming on board for free to share their blessings and participate in musical festival’s causes.”
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