People & Inspiration

#ChalkGen18: Jayda On Producing Her Own Music At 15

#ChalkGen18: Jayda On Producing Her Own Music At 15



She just turned 9 years old then, and instead of blowing candles on top of her cake, she stepped on the stage and threw a concert for her birthday. “That’s the moment I realized it’s something I really wanna pursue professionally,” shares rising artist Jayda. Creating music comes naturally to the young songstress who, now at 15, already holds an impressive resume. From opening for big international acts to producing her very own EP, Jayda is well on her way to taking the music industry by storm.

Having singers Jessa Zaragoza and Dingdong Avanzado as her parents, Jayda's indubitable musical talent should come as no surprise. But the moment she belts a cover song out or introduces you to one of her pop originals, the level of awe that will overcome you is no less than intense. All you’ll ever hear yourself say is that here is a superstar in the making.

“I was a tour baby,” she begins. In her early years, Jayda was already exposed to a very musical environment. At 12, she penned her very first song. Fast forward to present, the singer-songwriter is stepping out of her parents’ shadow and starting to make waves in the industry.

In May, she released her first single, “Text,” which earned over 70,000 views and streams on YouTube and Spotify, respectively. A couple of months after, she followed it up with another hit, “Breathless,” and finally, her self-produced 5-track EP called In My Room. As if her credentials aren't legitimate enough, she also performed as the opening act for The Vamps in 2016 and Niall Horan this year.

The wheel is steadily turning, and the teen singer has no plans of stopping. She’s young and enjoying the ride, but Jayda’s passion for her craft is both on the fun and serious side at the same time. “Something that I’m vying for in this industry is longevity, and I intend to do this for as long as possible,” she says. “Music is something I can’t live without. I’m so passionate about it—it’s probably one of the most important things to me.”

As a teenager, Jayda looks up to her music idols Ed Sheeran and Taylor Swift. She also lists Christina Aguilera, Celine Dion, and Katy Perry as her inspirations, and these artists’ influence on the young hitmaker is evident as you give her synth-pop record a spin. The EP was all made in the comforts of—you guessed it—her room, which she reveals houses her own studio. It’s where all the magic happens. “A room is a very personal space, and that’s the kind of vibe that I want to set with my listeners,” she muses.

“I can’t really see myself doing anything else. I mean, this is really what’s in my heart,” she continues. From ideas that come when she’s in the shower to finetuning its arrangement as she plays the guitar and piano, Jayda is all set to pursue this dream.

Nothing is impossible with this strong-willed girl, whose ultimate goal is, as any singer would aspire for, to tour the world and win a Grammy. At her tender age, she poses as a great example for teens who dream big and pursue The Dream with all their might. In the meantime, though, Jayda constantly works on improving her skills. With several collaborations with other local artists and a concert in tow, who can stop her now?

Watch Jayda star in our 18th anniversary campaign #ChalkGen18 as part of this year's Chalk Bright Young Manila:

ALSO READ: #ChalkGen18: Meet The 18 Individuals Of This Year's Chalk Bright Young Manila

Photographed by Stephen Capuchino
Art Direction by Mikka Caronan

Styled by Madel Asuncion
Makeup by Jernest Carpio
Hair by Sam Corbillon of Triple Luck Brow and Nail Salon
Clothes by Penshoppe




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