We all thought maximalism ruled only in 2017. But it seems to remain a fascinating trend in fashion this year, with popular clothing brand H&M partnering with century-old wallpaper and textile house GP & J Baker for a new collection. The latter is, of course, an iconic British brand founded by brothers George, Percival, and James Baker. It obtained its Royal Warrant in 1982—meaning, it supplies to the Queen herself. So, what do you get when you get two greats together?
Something for the books, starting its release on August 2.
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"The prints selected are part of GP & J Baker’s unique DNA. They are some of our most iconic and most treasured designs, so to see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect,” said Ann Grafton, Managing Director and Creative Director of GP & J Baker, in a press statement.
Among these now-wearable historic prints are Magnolia (which English artist William Turner painted himself for GP & J Baker back in 1913), the Hydrangea Bird (a brand constant in the past 100 years), and the Oriental Bird (a design featuring a crested bird). There are more from the interior brand's vast archive of prints, as what Pernilla Wohlfahrt, H&M’s Design Director could only describe as "feminine and strong with an effortless feel, and will appeal to those who love both fashion and great print design."
So, what do you think of this fashion-meets-furnishings trend?
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