On a day that labels didn’t matter, this favorite beverage brand made theirs matter even more. In celebration of diversity and inclusivity this Pride Month, Coca-Cola joined the LGBTQIA+ communities around the country by turning bottle labels into wearables. And mind you, not just any wearbales—the bottle labels actually turn into Pride wristbands that people of all genders can wear loud and proud, in support of the LGBTQIA+!
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Coca-Cola worked around the concept of having just one day to celebrate pride and turned one part of the Coke bottle into something people can wear. The rainbow is used as it is the most widely recognized LGBTQIA+ symbol all over the world.
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Diversity and inclusivity have always been at the heart of Coca-Cola for over 100 years, the brand said. This is reflected in the way it runs the business, and in how it develops policies, marketing campaigns, and sustainability initiatives, it added. Watch how the brand actualized this movement by watching the vid below!
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