Given how a major deal of the fashion and design industry is steered by women and members of the LGBTQ community, it's much more amazing to witness these successful brands churning out products that pay tribute to a movement. And in the bigger picture, a cause. The recent years leading this sense of open-mindedness and inclusivity, for example, saw the (mainstream) likes of Gucci, adidas, Puma, and Doc Martens releasing ROYGBIV-colored shoes. This year, the fighting LGBTQ group finds a new multinational ally in fast fashion brand H&M.
Released in time for Pride Month, H&M's Love For All collection features retro-themed pieces—pastels, prints, and paint- and rainbow-adorned shirts, shorts, track pants, jackets, hoodies, and accessories all symbolic of embracing gender equality. Get this: 10% of the sales from the collection gets donated to UN Free & Equal, the United Nations Human Rights Office's campaign that aims to "build a world where no one (is) afraid because of their sexual orientation or gender identity." As H&M’s Head of Design For Menswear Andreas Löwenstam would second in a statement, “H&M believes in everybody’s right to love who they want."
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Check out a few picks from the collection. Cute as they are striking, if you ask us!
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Banner photo of Randz Manucom by Vyn Radovan. The rest of the images by H&M