Twenty-seven-year-old Mauro is one among the many Daez children born to the late UAAP star-turned-businessman Leo Daez and Monique Daez. But there's so much more to him than his last name. Tall, dark, and handsome, the digital and social media specialist for Globe and bodybuilding enthusiast sat down (or rather, geeked out) with us on all the things that excite him most.
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On a scale of 1 to 10, how much of a geek or nerd are you?
“It depends on the topic. In terms of comic books, I would say I'm around an 8. In terms of movies, around 8 or 9. TV Shows? 10 definitely. Anime? I'm like a 4 or 5.”
What’s your favorite book? Or perhaps comic book?
“My favorite is Blankets by Craig Thompson. I noticed that I really enjoy coming of age topics (and) it’s a beautifully illustrated coming of age story. Usually when it comes to comic books, I read Batman or Spiderman. But this one was something I really felt a connection towards.”
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What sparked your interest in the particular field that you're doing now?
“I've always been intrigued by social media and, well, there was an opportunity to work in social media with Nuffnang Philippines, which is an advertising company for bloggers. From there I learned that there’s much more (to social media) than posting a good picture—like there's a science and algorithm behind it. That really sparked a passion point in me.”
Who is your role model in the industry?
“There’s no particular person but there is a brand that I feel does their digital marketing well, and for me that’s Nike. I like how they utilize their UGC (user-generated content), their Instagram stories, and their paid media. They still know how to keep their loyal customers engaged—something that I feel not a lot of brands do. A lot of them want to rebrand because they feel like they need to refresh—which some need to do naman. But there are others (that) just need to tweak how they approach their markets.”
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Career-wise, how do you use your smarts to your advantage?
“The skills that I’ve developed in my career help because a lot of people, especially the older ones, basically don’t know how to use social media. And as a person who’s just starting out, you’re usually dependent on your supervisors. It’s really humbling to be able to tell them what works, why it doesn’t, and just imparting any form of wisdom or best practices for brands.”
Name your favorite movie.
“Right now my favorite is Lady Bird. I really enjoyed that because I could relate to the characters. It was also just really simple and fun to watch.”
How about favorite band?
“Incubus was my favorite up until high school. I can name almost all of their songs. I listened to 'Kings of Leon' my entire college (life) up until my first year of working. But in terms of new ones, Haim is great, I highly recommend their new album. They’re just so refreshing and, individually, if you listen to the instrumentals it’s actually more complex than you think.”
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What’s your guilty pleasure?
“Watching Disney movies and animated films. I'm a sucker for Winnie the Pooh.”
In terms of catching a girl’s eye, do you think smart guys have the advantage over sporty guys?
“I think they do, but it depends how they use (their smarts). Some people use it condescendingly, which I don't think is very attractive or doesn't really bode well for them. A fun fact or trivial type of approach is kind of better for me, like, ‘Hey! Did you know that...’ But that’s just my opinion.”
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Produced by Camille Santiago | Creative direction by Barry Viloria | Photographs by Vyn Radovan | Styling by Gelie Manansala | Grooming by Angelito Panganiban of MDA | Hair by Darwin Galit of Vivere Salon | Shot on location at: Chaos and Pangaea Ultra Gaming Lounge, City of Dreams, Pasay City | Special thanks to: Charisse Chuidian, Romina Gervacio, and Fran Arias of City of Dreams | Melanie Acedillo of MDA | Glaiza Agbayani of R2 Group of Companies | Banner image by Lui Jimenez