Top global smartphone brand Vivo held a successful Consumer Launch last April 14, where a big revelation of the smartphone’s next local brand endorser took place.
Headlined by celebrity royalties Daniel Padilla and Kathryn Bernardo, the Vivo Family presented some of the most influential stars and loveteams in the local entertainment industry. Just this year Edward Barber was launched as the newest member of the Vivo Family, joining his other famous half Maymay Entrata who has endorsed Vivo since last year. Same goes for TV heartthrobs Inigo Pascual and Maris Racal, collectively known as MarNigo, whose strong bond on and off screen increased their fan head count with the help of Vivo. Also on its roster are Kisses Delavin and Tony Labrusca—dubbed as Kisston.
In the said event, Vivo officially announced Elisse Joson as its newest local brand endorser. Elisse, or Maria Chriselle Elisse Joson Diuco in real life, makes up one half of Mclisse, her highly popular love team pairing with McCoy De Leon. McCoy has been a Vivo local brand endorser since its Philippine launch in 2016.
From L-R: AMSI Entertainment General Manager Gabby Katigbak, Vivo Philippines VP for Sales Hazel Bascon, new Vivo Philippines endorser Elisse Joson, Vivo Philippines Brand Director Annie Lim, Vivo Philippines endorser Mccoy de Leon, and Capdase CEO Alex
Gorgeous, trendy, and bubbly, Vivo chose Elisse to represent the brand as she embodies its young and hip audience. With her vast following on social media, she makes the perfect influencer to push Vivo further.
Elisse Joson and McCoy De Leon at Vivo Travel themed booth during the Vivo Malll tour at Market Market
Vivo’s endorsers are thrilled over the brand’s latest flagship phone, the V9. Elisse is especially excited to take flawless shots with its 16 MP+5 MP dual-camera and special selfie features such as the artificial intelligence-powered Face Beauty, which brings about feed goals-worthy photographs, as well as its AI beautifying tools. Because Vivo is still dedicated in delivering perfect photos, it’s built-in camera will rock a souped up HDR mode. Much like its predecessors, the V7 and V7+, the V9 also rocks a 24 MP selfie camera that comes with features like AI Face Beauty Natural Light, Studio Light, and Monochrome background which brings selfie-taking with the new Vivo smartphone several notches higher in the quality scale. Selfie-fans will also benefit in the ample phone display of the Vivo V9 as it could improve the overall composition of every photograph taken, with enhanced clarity and definition.
Elisse Joson and McCoy De Leon at Vivo fashion themed booth during the Vivo Mall at Market Market. Photo taken using Vivo V9.
For inquiries about Vivo, visit the Vivo website or check out their Facebook, Instagram, and Twitter accounts.
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