Those who grew up spellbound from leafing through books would all nod in disappointment about kids these days turning to their phones and gadgets more for leisure and information. Since the advent of eBooks and the surge of online specifically social media consumption, the younger gen’s attention toward books has apparently declined. That is, if we were to believe the National Book Development Board’s report saying only 80% of Filipino kids nowadays read books. Yet, in a March 2017 article on The Guardian, a Nielsen study in the UK recently reported a decline in eBooks purchase—its second in a row. This, as the purchase of physical books rose in the same area. The article said the readership was borne out of the consumers’ appetite for the tactile.
The timing then couldn’t be more perfect with Big Bad Wolf Books, one of the most loved international book sales, reaching our local shores. BBW Book Sale is coming to the Philippines this February at the World Trade Center, Pasay City, inviting bibliophiles and otherwise, young and old, to enjoy themselves in remaindered books mostly from excess books dealer BookXcess. It’s the event’s first time here, having originated in Malaysia. It has been previously staged in Thailand and Indonesia.
BBW Book Sale will run for around 10 days (February 16-25), opening its doors for free and for 24 hours. It promises over 2 million books, sold at 60-80% discounts. It will stock around 30 titles in three main genres—fiction, non-fiction, and children's books (young reader, young adult, activity books, etc.). It will also sell collectible books and posters, wallpaper, movie posters, tin-plated signs, and other merchandise.
If that’s not enough to get you thrilled, BBW Sale is also featuring Kapamilya celebs for meet-and-greet sessions at the sale. (Check out our site and Facebook page for further announcements!) More than selling, the event is also forging a CSR partnership with Library in A Box through ALKFI and DZMM TLC. There’s also a chance for shoppers to help build the library of chosen public schools by buying books at the sale.
“Karunungan ang susi sa kinabukasan. Kaya sana, walang Pilipinong maiiwan,” BBW Book Sale fondly commits in Filipino en route to the Philippines. It couldn’t have said it better.
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