Style & Fashion

Throwback Treasure: How Our Fave Jeweler Brand Has Adapted To Changing Times And Tastes

Throwback Treasure: How Our Fave Jeweler Brand Has Adapted To Changing Times And Tastes

Dawn has just broken and a single yellow cab rolls up to the sidewalk. Manhattan, so it seems, is asleep save for one girl in a black dress adorned with her black gloves. A ciggy, a toasty bag of breakfast, and pearls 'round her neck. She defines cool, her shades on way before the sun even stares. Lovely loner Holly Golightly (Audrey Hepburn), still dressed in formalwear at first light, strolls up to the window of a jeweler's Fifth Avenue boutique and then nibbles at her takeout Danish. It's her morning moment, and Moon River's instrumental musically paints the background. The scene becomes a wordless wonder and we all float along.

With all the engagement ring talk these days—from Prince Harry's engagement to Ellen Adarna's presumed yet highly possible engagement to John Lloyd Cruz—our thoughts retreated back to a classic conjurer of contemporary romance. Yes, we're talking about Tiffany & Co., the jeweler made popular by an iconic celebrity herself, Audrey Hepburn. The opening scene to Breakfast At Tiffany's is not one easily forgets. 

The magic that the film Breakfast at Tiffany's still makes surrounding Tiffany's as a brand together with the charisma and beauty of its leading lady has woven a spell upon romantics for decades. "The way Holly Golightly (Audrey) looked at their jewels in the opening scene of Breakfast At Tiffany’s, or how Eartha Frank sings abouts buying decorations from there convinced me at a young age that the brand is special. Anything from Tiffany’s would make me feel just as glam as actors and singers made it out to be," as Angela, our section editor here at ABS-CBN Lifestyle would muse. "Tiffany & Co. has always been about timeless elegance for me. I'm quite enamored their jewelry line that is sleek and contemporary but can still evoke feelings of nostalgia," seconded Mels, another section editor.

But what is it exactly that's so well-loved about Tiffany & Co. or "Tiffany's" as it is fondly referred to? For starters, there happens to be a classic and contemporary simplicity about their jewelry and creations that evoke a particularly timeless aesthetic. The pieces are not over the top and a number of them spark conversations instantly.  The brand's most popular, in particular, are their robin's-egg-blue gift boxes and the Tiffany Setting engagement ring.  

The Tiffany Setting ring is famous for its six-pronged design which appears to lift the precious stone set in it higher to the light above the ring finger. Their signature robin's egg blue box that gifts like these are presented in, lest we forget to mention, has itself become a symbol of affectionately elevated gifting for a handful of generations now.  

[related: Best of 2016: 10 Sweetest Pop Culture Moments We Won't Forget]

Blame all the blue-boxed love on Audrey. Even after the internet-breaking romantic hype that was the "Erwanne" wedding, lots of girls could hardly get over Rustan's throwing Anne Curtis a Tiffany & Co.-themed bridal shower.  To be fair, she's every bit as classy as Audrey once was and she is a total girl's girl with almost zero hesitation when it comes to swooning at all things romantic. She breathes the same nostalgia for the brand, too.

Tiffany & Co. has adapted to the times over time. Case in point: Their on-point social media content. Another: The birth of their Home & Accessories collection, an expansion toward homeware and decor.


Baby talk. Discover our new Home & Accessories collection at our New York flagship. #TiffanyEveryDay

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So have they ventured into fragrances...


@vittoceretti on all things Tiffany. Shop the link in our bio. #TiffanyFragrance #AllYouNeed

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 ...and gosh, even restaurants. They now have the Tiffany & Co. Blue Box Cafe in New York City which has just been festively adorned for the holiday season.  They have a totally different take on wreaths!


Breakfast at Tiffany's??Finally real."Both the café and redesign of the home & accessories floor reflect a modern luxury experience," said Reed Krakoff, chief artistic officer in a statement. "The space is experimental and experiential — a window into the new Tiffany."????Bir tasarimci bir markayi nasil yukari çeker?Coach firmasinda basa gelip ciroyu son 10 yilda 500 Milyon Usd'dan 5 Milyar Usd'a çikaran 3 kere CFDA ödüllü ,süper yetenekli tasarimci Reed Krakoff 'un 2017 basinda Tiffany'nin tasarim direktörü olmasi ile yenilikler birer birer gelmeye basladi.Once zerafet timsali Audrey Hepburn'lü Tiffany'de kahvalti filmindeki gibi Kasim ayi itibariyle Blue Box Cafe devreye sokulmus.Ve tasarimlar daha gençlestirilerek,dekorasyon yavas yavas aydinlatilarak yepyeni bir soluk belli ki devreye girmeye baslamis.Tiffany'i ve Reed Krakoff'u takipteyiz.Ve tabii ki Tiffany Istanbul'u @dilekenderertek ?? #tiffany #blueboxcafe Cafe'nin resimler için ekrani sola kaydirabilirsiniz.

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You can now have breakfast at Tiffany at The Blue Box Cafe. Visit our New York flagship store today.

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ALSO READ: Style Inspo: Anne's Monique Lhuiller Dress Looks Like Kate Middleton's Royal Wedding Gown In 2011!

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