By Miko Pagaduan
Chalk Campus Correspondent
If you think that the makeup industry is strictly for girls only, well, you should think again. With a new era already dominating the world of beauty, boys are already joining in and changing the game in a big way—particularly a bunch of male vloggers who have some of the biggest fans on the Internet.
They're all proving that we should change the way we look at makeup. It’s not just "a girl thing" anymore. Nowadays, every palette of eye shadow, tube of lipstick, and pots of highlighter can be used by everyone—regardless of gender—as a form of creative expression.
Here, we’ve culled our favorite male beauty gurus that you need to subscribe to and follow on social media ASAP!
Of course, first on the list is a Chalk and Filipino favorite! The Ilocano-born social media sensation who commands over a million subscribers on YouTube, Bretman Rock serves up makeup tutorials and lifestyle vlogs for all his viewers. Just recently, he even proved himself as a host by taking over the red carpet at 65th Miss Universe pageant. Can you say yassss?
Undeniably, Jeffree is just destined to become a Star. Since his beginnings on MySpace, this beauty guru has dominated the world of music, fashion, and, of course, beauty. Include this pro on your #BeautyInspo list because he’s legit—his nearly 4 million YouTube subscribers and eponymous makeup line will prove it. His product reviews are just gold!
If you feel that your makeup isn’t on-point, Manny MUA’s YouTube videos will definitely give you the best glam inspiration! His makeup tutorials, product reviews, and drugstore hauls are super informative and will make you want to pick up a makeup brush—stat. His collaborations with brands, including Ofra Cosmetics and Makeup Geek Cosmetics, are also absolute must-buys!
With his blue hair and his vibrant personality to match, Gabriel is a self-taught "boy in makeup" who now "plays with makeup, skincare, and fashion for a living" as part of Michelle Phan's widely popular samplings service Ipsy. Check out his YouTube channel for tutorials and reviews, which he does in both English and Spanish!
Patrick Starrr (@patrickstarrr)
Apart from finding inspiration in his incredible talent in makeup, one of the best things we've learned from Patrick Starrr is “makeup is one size fits all.” His motto, which puts bodyshamers into, well, shame, cannot ring any truer! His bubbly personality as seen in his YouTube videos has led to big-time collaborations with top personalities like Katy Perry, Shay Mitchell, and even Kim Kardashian-West. Plus, he's Filipino, too!
At just 17, James Charles has had the pleasure of getting one of the biggest breaks we've ever seen in the beauty industry—being CoverGirl’s first-ever male CoverGirl! There's nothing more gender-smashing than that. Plus, his artful makeup looks on his YouTube are just too stunning to resist!
Truly, these beauty gurus are changing the game. Do you subscribe and follow any of them on YouTube and Instagram? Who else do you follow that didn't make our list? Share with us in the comments!