Runners and running enthusiasts may already be familiar with the name Jerico Estregan. An avid runner since childhood, he made his solid green mark as an award-winning track and fielder for De La Salle University. But, as if that and his Political Science degree weren’t enough, Ico (as he’s often called) went on to pursue a Masters in Communications, Major in Applied Mass Media at his alma mater, so to further his academic and athletic career.
It didn’t take long before his body of steel, outstanding track record, and generally his life as a scenster grabbed the attention of brands. For Nike+ Run Club to approach him to become a coach-slash-brand ambassador of the Philippines was practically a no-brainer. Here he is in a commercial from two years ago.
Besides his ongoing work with Nike, Ico puts his muscles to good use by joining physique competitions here and abroad. And like his parents (former Governor of Laguna and actor ER Ejercito as well as actress and current Pagsanjan Mayor Maita Sanchez), he has started testing the waters of acting. Remember the antagonist from the human trafficking film Across the Crescent Moon? Yup, that was him.
You could say that with everything going on his life, Ico was practically born to be a star. But with the kind of effort he puts in day in and day out, he clearly isn’t the type to rest on his laurels. Whether it’s in school, sports, or showbiz, the 24-year-old goes full force—all while enjoying life as any millennial should.
How millennial are you and why?
"100% or like, 99% millennial. I still study for my master’s degree. I still pursue track and field. I compete for NCAA competitions [while having] a part time job."
How do you counter the myth about millennials being too entitled?
"I think (being a millennial) is the best thing! Doing millennial stuff is what most people enjoy. That’s what makes them feel young, and at the same time, it makes them a little bit loose compared to being stiff all the time from work."
How did you get started with using social IG in your projects/advocacies?
"I usually use Facebook, Twitter, and Instagram. As a coach for Nike Run Club, it spreads the word. At the same time, it’s also the best thing to [use to] communicate with other people. I think Instagram is a good space for people to get to know you—to post pictures and videos compared to texting or messaging. I’ve recently been using Instagram to keep myself updated on what other people are up to."
As a millennial, we’re feeling you still want to have more in life. What else do you dream of doing in the future despite juggling a lot of stuff now?
"More things in the same area. I act for major movies and indie films. There are projects coming up at the end of the year, so I’m excited for what will happen. I have four on-hold movies to be shown—two are actually done or [there are] a few scenes we need to work on."
How meticulous are you with your posts? Describe your process.
"I don’t have a process but I make sure whatever I post is safe, especially [when it comes to] branding. I work for Nike as a coach and I’m also a Nike ambassador. I have to be careful."
What was your greatest social media/ online moment like? What do you think is your most ‘exciting’ post? Which one receives the most likes?
"I can’t say which one. I just like to post, like when something happens at an event, but I can’t tell if it actually stood out."
If you were to create your own hashtag, what would that be and why?
"I never thought of having a hashtag for myself. But I’d like #CoachIco."
[related: Workout Wisdom: Five Really Effective Workouts to Help You Get the Body of Your Dreams]
How do you maintain your bod?
"The training that I do and the natural discipline or naturally initiative for me to eat the right food."
"Track and field kasi it’s a mixture of biometric speed and endurance. It’s a good combo for physique competitions as it requires strength and conditioning."
[related: The Six Fix: Awesome Reasons To Run For Your Life]
Most recommended diet?
"Not much oily food, salty food, or sweet food. The best thing is a balanced diet! On what I've read and on what I've experienced, the best thing…for maximum performance is good nutrition. As a track and field athlete I usually focus on more high protein foods [like] fish, chicken, and beef because I always want my muscle [to be] boastful instead of flat. I’m not the type to count calories, but I check out the food that I need for the day depending on the workouts I do or depending on the goal—say, when I compete for the physique competition or prepare for track and field—because they affect how I perform and how I look."
Your most effective gwapo trick?
"Stay presentable. Stay clean. Stay neat. Take good care of your body and (mind) what you eat. Stay good looking with what you wear and how you present yourself, so that when people look at you, they have a good first impression."
Your most effective trick to get the girl?
"The best thing to do is just be who you are."
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Produced by The @ABSCBNLifestyle Team (Katrina Angco, Julia Arenas, Duey Guison, Angela Sy, Mels Timan, & Barry Viloria) | Cinematography Jana Jimenez with Gio Vibar | Photographs by Vyn Radovan | Grooming by Raf Bardon, Johnson Estrella, and Ryan Wong of MAC Cosmetics | Styling by JM Gumatay, Shaira Mariel Habon, and Carl Pabilona of @TheStylistCrewPH | Hairstyling: @VivereSalon
Shot on location at: I’M Hotel (7862 Makati Ave, Makati City)
Special Thanks to: Melissa Lim of @IMhotelPH | Gabs Azarcon and Vanessa Vergara of @MacCosmetics | Arvin Amaro of @VivereSalon