Through the years, we’ve witnessed how social media has evolved – starting out as a simple media-sharing site, it now serves as a digital platform for brands. But what we should also be giving our attention to are the organizations who took the extra mile and used social media to raise awareness and funds for charitable causes.
We’ve rounded up three of our favorite viral challenges that have successfully used social media to create awareness and raise funds for the perfect cause!
Almost all of us have probably heard (and even joined!) this one. The mechanics of the viral ALS Ice Bucket Challenge was simple – participants just had to take a video of themselves pouring a bucket of iced water over their heads, share it on any social media platform with the hashtag #ALSIceBucketChallenge or #IceBucketChallenge then nominate their friends to take on the challenge and donate to the cause. Aside from spreading awareness on the Lou Gehrig’s Disease, it also helped the ALS Association raise nearly $100m in just 30 days.
2. #BROWN4Good Challenge
The #BROWN4Good challenge was a social media campaign launched in 2016 by the Department of Agriculture, which aims to encourage every consumer through the use of social media to eat brown rice and promote its consumption at the same time. Participants simply had to cook brown rice at home or order it from food establishments, snap a photo of their meal and post it on any social media platform with the hashtags #BROWN4Good and #(region).
At the end of the campaign, participants were able to reward themselves with goodness to health as research shows that brown rice is rich in vitamins and minerals; goodness to others, especially the farmers, since participants were able to help the farmers increase their income; goodness to country as brown rice could help increase our local rice supply by 10%; and goodness to the less fortunate because for every hashtag, a cup of rice is donated to those in need through different charities.
The recently concluded #VivoPerfectSelfieCup was a campaign launched by the global premium smartphone brand Vivo. Its goal was to generate as much likes as possible for some of our favorite local celebs’ perfect selfies on Instagram. After the voting period, Vivo was able to get 101,980 likes in total. They converted it to Peso and was able to donate Php 101,980.00 to the Habitat for Humanity Philippines.
To learn more about Vivo Philippines, you may follow their official Facebook page and Instagram account.
Here’s a quick look at the #PerfectSelfies of the celebs who showed their support by joining the cup!
Contrary to common belief that social media is often used for selfish reasons, charitable campaigns like these allow us to do something good for issues and causes we truly care about with just one click. How about you? What’s your favorite social media campaign?
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