A lot of people agree that looking a bit more photogenic for posting would be a plus, and makeup does a lot to solve this. The act of contouring for beauty, in a sense, while it trended in a big way still somewhat received a slightly negative association with being superficial or unnatural. The technique of contouring was applied for an artistic purpose before in theater history so that actors' faces would be more defined and expressions more visible for the audiences to see in the rows even from far away; today, bright lights and flash are also the technical reasons for contouring in makeup. During the daytime, however, some have employed the contouring levels meant for ultra deep evening makeup which is why sometimes some people's makeup looks off-putting. Here are a couple of ways to stay looking fresh and defined during the day without looking like you're ready to perform on stage:
1. Not quite the artist? Let light do the work and use a dewy foundation. Light and shadow automatically define and nothing attracts light like a good, non-greasy looking dewy foundation. High points of the face will automatically be brought forward and more obvious, or if you like, strategically use the dewy foundation only where you want to look more defined, like on your nose, the sides of your face and for all the other spaces in between, use your normal base.
2. Contour only the bottom “U” of the nose as needed, not along the entire bridge of the nose until the brows unless the creative brief requires it. This nose sculpting tip by word of mouth comes from Juan Sarte, according to KC Concepcion. Here, Bea's Makeup done by Juan Sarte has no applied harsh lines on her base. The result is a soft romantic look that is defined but doesn't look overdone.
3. Use the same powder or liquid foundation you use in 1 or 2 shades darker to contour. There's nothing politically wrong with sporting the nose line or cheek hollow contour effect, that's anyone's personal choice to make. It just becomes distracting and odd when the shade used is the wrong shade, like too deep, too warm, or too grey in some cases which is easily spotted during the day. To avoid this problem, purchase a powder or liquid foundation only one or two shades darker than your original shade and use that to contour; the effect you get should be a more naturally sculpted look. Whatever was used to lightly contour Lauren's already gorgeous nose is obviously a shade or two darker than her own color.
4. Pat subtle liquid or powder highlighter on key areas only. A liquid illuminator or powder highlighter can help in accentuating certain areas to look more sculpted. Here, Liza has some highlights in the inner corners of her eyes, on the nose bridge area between the eyes, and some again nearer the tip of her nose. Her cheeks also have a subtle glow that lights up the face.
5. Do reverse contouring, use a lighter base shade on high points of the face. The effect seen in Maja's look here can also be achieved with reverse contouring. Reverse contouring is taking a non-shimmery base that is one or two shades lighter but the same tone (warm or cool) as your skin and sculpting in reverse by highlighting all high points with the lighter bases and leaving out the areas you wish to be darker. The result is a look that won't turn muddy or dirty at the end of the day since no dark product was used.
Here are a couple of professional videos to guide you in keeping the levels of intensity proper for contouring your lovely mug.
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Photographs from Instagram.com/beaalonzo, Instagram.com/laurenreidabook, Instagram.com/iammajasalvador, Instagram.com/lizasoberano, and Instagram.com/nadzlustre