What on earth is a yuccie?
This thought was what compelled me to continue reading this Mashable article by blogger David Infante, which, to date, has had over 242,000 page views. I was just so curious about who brought about the hipster’s demise—but as it turns out, the yuccie is actually pretty much like the hipster, except that, well, he’s much better schooled and has bigger ambitions.
Short for young urban creative, the term “yuccie” was coined by Infante to describe “a slice of Generation Y, borne of suburban comfort, indoctrinated with the transcendent power of education, and infected by the conviction that not only do we deserve to pursue our dreams; we should profit from them.” Sounds kinda yucky if you take it at face value, but we here at ABS-CBN Lifestyle think there’s something much deeper here: Beyond this whole culture of wanting things in a snap and having more freedom and room for creativity than the traditional corporate setting can afford to give, is the yuccie’s desire to craft something bigger for the world, albeit on his own terms. Many quit their corporate jobs to live the yuccie life, mostly as freelancers, but there are also those who go all out and create companies where yuccies like themselves can thrive and have stability sans too many restrictions.
Very idealistic, if you ask us, but who says it isn’t possible? Not these inspiring yuccies we’d like you to meet, for sure, who may be basking in flexibility and creative autonomy (for the most part, until reality a.k.a client’s requirements sets in *haha*), but still know the value of legit hard work and resilience. Outlasting challenges, sterereotyping, and that thing called adulting, the brains behind Manila Man, Montgomery Fitch and Associates, and Castro PR, school us all on how yuccies kick ass at treading the path less taken, through rough patches and unpredictable slopes, in the name of living the dream:
We have no doubt you’ve come across one of their video masterpieces at one point—Globe Telecom’s breathtaking travel web show Scenezoned, Isabelle Daza’s Triple Take and Haters Gonna Hate episodes were the talk of the online world for months after they aired. What sets ManilaMan apart from other prod houses is their unique take on visual communication, putting a premium on experiences and feels to bring the brands they work with closer to their audience.
Formal photo, from left to right: Alec Rivera, Josh Soriano, Gio Puyat, Gab Quimel, Paolo Abrihan, Javi Lebron; Nina Mendoza, Bea Sigua, Rachel Rocom
The ManilaMan Story
Gio Puyat, Finance Director and Director: “Pao and Alec used to make videos for their college org in Ateneo and then when we graduated, we wanted try something different and they think that making a production house would be a more interesting job. So they got me on board, that was Pao and two other partners, na who've already left. For one year, we were operating at a friend's apartment in Katipunan, it’s a lot smaller than this whole place. It was close to home because we’re from Ateneo, it’s actually in Xavierville. We were there for a year before we officially incorporated. We learned a lot there, working on smaller projects. And then things started getting more serious when we moved to Pasong Tamo. It was this big collective building, they had ad agencies, modeling agencies, other photographers. It’s like a creative hub for different people. We learned a lot from that period in Pasong Tamo.”
Paolo Abrihan, Director and Marketing Director: “When we were starting, it has been a lot about building our credibility since we started with the same demographic, we’re pretty young. It was getting brands, ad agencies, the trust that we could handle their brand. Every year, we just have to step it up, we’re really just trying to bring the standard up every year, the work output, the quality of that and the client servicing side of it. That’s why we actually got a space like this so that clients can feel the same experience they get when they’re getting other production houses. When we started, we really don’t know how to operate it, we just knew that we could shoot videos. It’s been a hard journey, it’s not all fun and games."
Gab Quimel, Director and Art Director: “For me, one thing that we do in ManilaMan, it’s not just the creative side but we also do the business side of it. We have different departments here that aren’t necessarily creatives, this still has to run, 'di pwedeng art art lang kami lagi. Ginagawa namin yung produkto but we have a team to run the business together, dun pa lang marami ng high points and low points together. Mix talaga s’ya eh kasi nga andun yung process, both creatively and internally. But then, the best part is we overcome those obstacles and I think, where we are all now is shaked by all the experiences we have, the good, bad experiences, the learnings."
Alec Rivera, Accounts Director and Executive Producer: “Medyo learning curve kasi talaga s’ya, what we do kasi starting up a business, wala naman talaga kaming background. So, most of the things we do, trial and error sya and being in a small team, yung advantage nya is we can hear out everyone and get their side on things so we can really test things, ‘pag may ‘di gumagana we can regroup. It’s really a collective effort to move forward all the time.”
Bea Sigua, Communications Manager and Production Manager: “I think the high points this year are the projects that really started with our idea and watching that come to life na we talked about it, brainstormed about it for hours.”
Javi Lebron, Executive Producer: “I’ve been with the company for a year lang, so my experience with the industry is not as much as the people in this table but the high points, I have this one big account, and with success, reading all the feedback, the video getting viral online, the approvals from the client, the team, it was really rewarding I guess, in a way. And it inspires me to do more and do those kind of projects.”
One of ManilaMan's most notable projects is the Scenezoned series for Globe Telecom, which featured various celebrities and youth icons exploring stunning Philippine destinations and getting to know the most exciting stories behind each. "Even if I wasn't there during the shoots, it was one of my favorites because marami talagang natutunan and the feedback online was pretty good also. In general, anything that validates what we do and we do good work makes it a good experience for me," says Rachel, finance manager and editor.
The ManilaMan Difference
Nina Mendoza, Producer: "I think we do what we do because it’s also our passion; working on your passion is iba eh, it keeps you alive because you’re doing what you love. The times we are in, everything is online, and for us, doing ads, it's not just selling, it's making it connect with people's lives more than just the selling."
Gab: "All of us know naman na, it’s a gift to be working like this, alam mo na pwede mong sundan yung passion, and I think that power keeps us grounded and pasalamat kami na kaya namin mag ganito. I think important characteristic din yun sa amin dito sa ManilaMan na walang mayabang, and that keeps us together, I think grounded kami. It doesn’t really influence the creative things we do pero it's just a thought that keeps us grounded as people."
Life At ManilaMan
Rachel Rocom, Finance Manager and Editor: "We come in at 11, catch e-mails and have lunch together then after that we’re breaking into small groups. And at 6, thats when the fun starts, we have basketball, beer."
Paolo: "Yes, we come in at 11 because that’s the nature of the work, there are opportunities kasi na we can work at home sometimes, it’s different from everyone else, but usually we meet at lunch time and end the day at different hours."
Josh Soriano, Editor and Research Manager: "People just ask me questions. And my job involves a lot of troubleshooting, looking around the internet, finding solutions, I guess it translates to what we really do, we like to solve problems from clients on how they show themselves to the market. I also make sure that the gears run smoothly."
Alec: "As producer naman, 11AM nga kami nasa office but 7AM we’re answering emails na kasi may mga on-going projects. Swerte ka na pag gising mo sa umaga walang e-mails tapos pagdating mo sa office dun na lang. But kami kasing producers medyo on call kami sa mga kailangan ng client and sa updates. So that’s really a lot of time management for us, will schedule that then we fly to different offices, so more of in and out kami especially when there are bids, we attend to those. Then we go back to the office to meet the specific director and crew for that project, tapos pag-uwi mo naman, updates naman sa ibang clients. So every day talaga, you have to update your client, your crew, thru email, meetings, or calls."
Paolo: "Sa work-life balance naman, we still have it. Like Gio has a band, people get to work out, Alec gets to surf. Time management lang, I guess."
Gio: "We still all respect our lives outside work, nagyayayaan din kami 'pag weekend, or if someone’s watching a movie after... I think it’s a really healthy culture."
Expectations vs. Reality
Alec: "People think na madali lang sya. Well, shooting and editing, part s'ya ng process, but the middle parts, the small details, di lang talaga s’ya ganun, I think commomn misconception talaga yun na madali lang s’ya or mabilis lang s’ya gawin."
Gio: "Well, partly our fault din kasi on Instagram, we post about how fun it is, always smiling. It's fun but it’s tough kasi parang we don’t like to post a lot naman on working sa set pero parang like sa reunion namin, sabi nila na “Grabe sa ManilaMan, smiling everyday.” We’re getting there, pero talagang uphill battle yung start up."
Gab: "I think yung age din namin is a factor but we’re trying to erase talaga that kasi I don’t see any misconception sa mas nakakatandang prod house masyado like yung mga legends talaga, I don’t see people telling them na madali lang trabaho nila or parang hindi yan serious line. I think dahil bata kami, they think na hindi talaga ito yung line of work na super serious na talagang we pour our hearts and souls to it, which we do. Mahirap s’yang gawin eh and it’s still hard work especially yung mga sobrang haba na shoot, nakaka-drain s’ya ng emotions."
Paolo: "I think this is a new type of freedom that our generation is able to enjoy, the pursuit of passion and getting paid, it sounds bad but it’s true, there’s a demand for it. So, there’s nothing wrong with this, young people providing this supply and demand."
Are Yuccies yucky?
Rachel: "I guess because a lot of us can do what we love, people think we take it for granted but they don’t see that behind the scenes is the hard work and sacrifice. It’s probably not the same for everyone but still, a certain amount of hard work talaga, parang I don’t think na you can really just put out something into thin air and then deliver it, you really have to put a lot of energy and soul to doing something creative. I think hindi nakikita yung hard work talaga."
Gio: "I think hindi naman talaga important na we’re misrepresented and we’re not perceived as much, I think we all really understand that the work speaks for itself so we’re just focused on putting things that we’re happy to make, stuff we can appreciate. I think it’s just one of the ways of labeling this whole dialogue that’s happening around the world. I think we all have the platform to speak up and how it gets represented we have no control over that, I guess those are the conceptions na everyone can speak up their minds, there are just so many voices, people take sides, make generalizations."
From Yuccies With Love—a.k.a Life Advice For Aspiring Yuccies Out There!
Rachel: "I want them to know na hard work really does work. When you think that working hard is just a job, working hard on yourself, your skills, if you really work hard on those, talagang lalabas yung creativity mo. You’ll really get to where you want to be. So, hard work."
Alec: "Do not be afraid to fail, to make mistakes, kasi it’s part of the process na you would really fail on something but it’s really important to learn and not repeat that mistake. Minsan meron ngang fear of failing pero hindi mo na lang sya susukuan, but that’s how you come back or kung pano ka bumawi. Mahirap sya i-set sa mind mo pero it’s up to you rin to think na it’s not like that.
Paolo: "Yes, it’s really about learning from your mistakes and remembering it and the end goal is just to constantly improve yourself, like get to know yourself better by understanding your bad habits, your bad tendencies, then if you are able to point them out, you can actually improve them."
Gio: "On social media, a lot of people are watching, it could be paralyzing, the fear of failure. But it’s a tool for growth, for your mistakes; be brave enough to pursue something that you can fail in."
Josh: "How you’re brought up really influences you, how you see the world, and you’ll learn a lot from the circumstances of your life so don't take anything for granted. Open your mind to everything around you, everything is a source of inspiration and see how you can apply it to this field."
Alec: "Siguro, to me, make lots of friends, avoid na meron kang bad relationship with others, in school, kasi nga lahat naman ng kasabay mo ngayon, sila din naman kasabay mo sa transition mo to the work you want to take, kasabayan mo sila lahat. So if you have a lot of friends now, malamang they will also be the ones to help you sa transition mo to the workplace. Make friends, make connections with different people."
Nina: "Don’t be afraid to ask for help. It’s hard doing it alone especially if you’re the type na hindi ka pumapayag na tulungan ka, but then you’ll realize eventually na you’re not doing so well anymore. If you just ask, they will actually be willing to help."
Gab: “Be a sponge. Be a sponge for learning. Try to learn as much as possible. Learning doesn’t end kasi kahit ngayon na professionals na kami, the work that we do, we’re still continuously learning a lot of new things. Maging mahilig ka sa learning, get as much information you can learn, the time will come na magta-trabaho ka na talaga, at least you have the backbone skills needed for the job."
Paolo: "Your generation, they haven’t even made a label for you yet. So with the amount of information available, try to stick to the path that you’ve chosen and respect that path, there are so many things you can learn.”
Check out the ManilaMan website to see more of the work they do, or contact +63918-985 3543 or +632-6216353 or email firstname.lastname@example.org for collaboration inquiries.
MONTGOMERY FITCH AND ASSOCIATES
At 25, most of us were (are) still in the process of figuring out what else we want to do in our lives—creative agency Montgomery Fitch and Associates managing director Louie de Leon, though, is already a year into the task of steering a company of yuccies who are almost the same age as he is, on top of leading pitches for clients like SunLife Financial, SkyJet, Shell Advance, and Marriott Manila. But getting to where they are now is far from being a walk in the park: Side by side Fitch’s CEO and his mentor Luis Arcangel, Louie had to adult earlier than most of his peers to not just create ideas and lead a team, but to advocate young creative talent.
Montgomery Fitch Managing Director Louie de Leon (second from left) with CEO Luis Arcangel (leftmost) and part of their team of talented yuccies.
The Montgomery Fitch Story
Louie de Leon, Managing Director: “In 2011, I was just an intern and Luis had other partners on this, their graduate project. He was studying an online course in New York and he had a staff here in Raffles in 2011 and he was really happy. During that time, I was in charge of Marketing UA&P to high school kids. He would train us to pitch well. And then he was like, "You’re good in pitching, why don’t you join?,” so I started to pretend to be a staff and I had these decks na and I pretended to work on them for months and it worked. Sabi niya, 'You know we can do this. Why not do this when you graduate?' That year he bought out the company from his partners and moved shop here. At that time, it was just him, me, and one of my bestfriends was the Creative Director. We were working on clients on the side while we were in school. It was kinda cool kasi di ba may konting kita. When we graduated, we said 'Let’s make this a new thing,' we got a new office in Cityland. When the lease expired, we went here.
I was a fresh grad, I was trained to make ads, to be a marketing manager, in that sense. But when we were starting, every day I was doing things like finding clients, learning things about taxes or income, learning how to put up a business. Like 90% of it was not what I learned from school and I was doubting it because this is not what I was built for. In those three years though, nakita ko na parang, we can do th'e things that I was supposed to be doing [had I gone corporate].' That’s how I got hooked na I could do something bigger than what I was meant for in college. I could do the advertising plus much more."
The Montgomery Fitch Difference
"What I tell my clients besides us having different ideas is that we’re not afraid to fail, and it slowly becomes a little bit of a story-telling pitch on how it came to be from [our] first days up to here. So they kinda like that, the smaller clients, the entrepreneurs, they love it. When it comes to bigger clients, they appreciate the fact that we’re flexible. What really helped us was the fact that we saw the culture. A lot of kids kasi they work for other clients na freelance, na ginagamit lang sila, ginagamit lang yung idea, ako pinaglalaban ko talaga yung ideas sa clients. If they don’t like it, I make it a point na it's on paper na, 'O, ikaw nagsabi nito ah, but ako I’m recommending this idea.
I like to tell my staff and my clients that we're very behavioral-based. I mean like everyone, all the agencies naman, we’re all smart people. We always look at our competitors and market. We do the same thing but we focus on behavior kasi at the end of the day that’s what the client wants. They want the people to choose their brand, not just to buy something, but to say something or to tweet about it, so we have to understand the behavior of the consumers now. Then, we’re going to figure out how we are going to bring it from point A to point B, C, so behavioral-based talaga.
There’s a lot of pressure, and there’s no other way to go about it than to just, like, hataw na lang. This is what I do, this is what I’m here for."
It's A Yuccie World
"I always tell my staff na they are the cream of the crop, they are my bread and butter, without them I wouldn’t have ideas. Everything here, the office is designed to work for them, if they don’t like working here, they are welcome to work from home or work from a cafe or whatever keeps their inspiration going. They don’t have hours [here], but the reason why they have hours is because the clients give them hours. I can only do so much, you know, I tell them, 'if you need rest, rest, kasi the following day lalagariin ka ng client mo. I’m teaching them to become more responsible with their own time by giving them the freedom, not constrictions because that's added pressure. The whole office culture is always geared towards cultivating better creative spaces for my staff, so that my products could be better, and my clients happier."
Expectations vs. Reality
“My ninang keeps on asking me to get her for my commercial *laughs*. There's this connotation that since I'm in advertising, I’m in showbiz... kasi advertising in a way nagiging showbiz siya. Marunong na daw ako mag-direct and all; dinner conversations end up becoming something like that na parang nagiging showbiz yung negosyo ko, well I don't mind naman, it's part of the job.
I’m happy that a lot of people appreciate what I do, but most people always see the happy stuff, they always see parang ang saya ng buhay mo and everything. Parang ako 'Ah, talaga?,' parang that's how you see it but I never felt like that. Every day I almost think like, 'Paano tayo papasweldo next month, anong next client.' It’s always about the business. I guess siguro kasi 'di tayo nagt-tweet ng business or statistics online but what we see is the success. It’s very refreshing, actually, I like to keep it that way kasi in a way reminder s'ya... they might think I have achieved it already pero ako parang 'Ah okay, I can still get there,' so it’s a good misconception."
Are Yuccies yucky?
"I think the negative connotation with millennials is that they’re 'shifty,' they’re undecided, they like immediate gratification, and so on, and I see it naman, it’s true; but in my opinion, it’s not their fault—culturally, they were born in this world, ganun yung life eh... modern computers, iPads, that’s what taught them what they are. But what I like about this generation is that despite them being like that, they also spend so much time to find the truth, they always want to be genuine. The reason why they’re shifty is because if they realized that the companies that they’re working with doesn’t work with their principles, why waste time in their life? Their elders always taught them not to waste time, that life is precious and that’s exactly what they’re doing. And that’s why I build a company that they would want to work for. So I love the fact that they are very genuine because it makes me easy to work with them, makes me hard to advertise for them. Kasi if I have a client who wants to advertise to a millennial, you cannot lie, ‘cause they will Google their way into your lines and that is a great thing. Like this generation, when they get older, they’ll create businesses and they’ll be honest with people, they’ll probably cure this world of diseases. They’re that type of people and it’s a good thing... I just feel like [with the misconceptions] people are missing out their full potentials."
From A Yuccie With Love—a.k.a Life Advice For Aspiring Yuccies Out There!
"Okay something cheesy, but it’s a message that says a lot before but I think it’s the hardest to apply nowadays: You maybe a child back then, and when you were younger you knew exactly what you wanted to do, ask yourself, right now is it still something you want to do? And what are you doing about it? Ako, aminado ako I want to be a rock star. But as I got older, I wanted to do something else. The hard part talaga is finding it.
Second, it’s very easy to talk, lalo na us Pinoys, we’re very good at planning, especially there’s so much stuff going on, we always plan things and we’re very creative and very good at creating ideas—what’s hard is to act on it. You see people talk about it, have great ideas on Facebook, and all they do is just talk about it, there are people who create ideas but they fear execution—people forget na halfway lang yung thinking so you have to act on it. This whole thing, I acted on it, even though my will was telling me not to, the important thing was to act on it. That’s what gets you moving kumbaga, moving your feet—that’s what gets you to places. So you have to act on it."
Perhaps one of the first PR companies in Manila to be put up by a really young millennial team, Castro was able to sustain its position in the industry as one of the go-to PR partners of luxe brands like Kiehl’s, Eye Society, Guess, and L’Oréal, and the hip newer ones like Sunnies Studios and Linya Linya. Besides their always well-conceptualized and well-attended launches, they are also advocates of gender equality, with transwomen holding key management positions—how cool is that?
Formal photo (from left to right, standing): Janice Pomaloy, Mau Manuel, Jennifer Montilla, Jona Abrogar; seated: Lui Castaneda and Janlee Dungca
The Castro PR Story
Janlee Dungca, PR Director: "It started 2011, Martin (Castañeda, Managing Director) was the one who started it. Then he invited a group of friends to join him kasi he used to do Corporate Communications and PR for L’Oréal Philippines when he started working seven years ago. He finally decided to do it on his own, to come up with his own PR agency, that’s when Castro started. He had a group of five friends who came together to build the agency [Castro is actually the combination of Castañeda, Tingson, Rodriguez, and Osmeña]. I joined siguro mga six months after nag-start yung company, dalawa lang sa five partners yung active tapos yung the rest consultants lang. Then, may two other employees, so mga five kami all-in-all when we started tapos super small lang. We started lang din sa small office, residential unit pa. Ang daming difficulties, of course, since start-up siya. That’s how it started. Eventually, we were able to grow and expand and hire more people and have more clients. Ngayon, definitely, mas maayos na kami kasi may structure na, may back support na rin."
Lui Castañeda, Accounts Director: "When Martin took hold of the entire office, the sole managing director, it evolved into something different... what Castro stood for, what Castro stands for. Before it used to be a moniker, now Castro represents Castro St. in San Francisco. Castro is a district, it’s the biggest gay district, LGBT district in the world. Now, we are very proud to be a full-fledged LGBT agency. And we want to not only run the business but share it to other members of the LGBT outside our circle. Of course, for it to become legit kasi, we need to find other LGBT members who are not close to us, ‘di ba? Because we all came from the same school, ang hirap sabihin na LGBT tapos walang outsider. Now, we’re slowly expanding... we’re adding people to the team, we also got from Pamantasan ng Lungsod ng Marikina, someone from FEU, interns from there, they are also trans, gay, bisexual. It’s something that we want to be empowered. There’s still a strong stereotype kasi that the LGBTs, in general, hindi pwedeng corporate."
Founder and Managing Director Martin Castañeda, flanked by celebrity photographer BJ Pascual and magazine editor Rey Ilagan
The Castro Difference
Janlee: "It helps that the company is still lean and we want to keep it that way. We noticed when we’re working with other big agencies that it’s hard for them to really move quicker because they require a lot of approval since they’re bigger, they need need approvals from different levels pa. For us kasi, we’re able to decide on our own based on what a client is requesting for. I think that’s what sets a boutique agency like us apart from other big agencies. Then, I think, we’re very strong in terms of lifestyle PR among all the agencies present now, especially fashion, beauty, and food. Those are our specializations."
Lui: "We’re not like other companies na 'O, sit down tayo, brainstorm tayo' ganyan, we do that but usually after na. We don’t force the creative process. We work separately tapos we sit down tapos doon na mag-start yung jokes and flow of ideas. The challenge kasi is we’re always on our toes it terms of coming up with more creative concepts for events... what gimmicks, what activities should we do kasi that’s the hard part. Press kits, how do we present the same products differently? How do we present it in a way na Instagrammable, we ask ourselves, 'Is this something we’d like to post? Something that we would like to receive?' because if it’s not, ‘di siya worth it, so we always come up with the activities that really push us. It’s also easy for us to tap partners. We work with Mond Gutierrez and his team, Tim Yap and his team, we’re very proud na hindi kami ma-issue, we have good feedback and reputation from the industry because we get very good clients and, kumbaga, returning customers sila."
Life At Castro
Lui: "Well, since we mentioned that we’re a millennial-led company, so it has work-and-life balance, check check. Super check kami because we’re results-oriented. It depends syempre on the nature of the job. Yung accounting people, they need to be here early because someone has to be in the office. Yung PR team mas flexible because it depends on the creatives kasi minsan we believe that you don’t have to be in the office to come up with good ideas or come up with good work, so we practice flexi time. We usually just say pasok ka ng 10 or 11, or if you feel like you need to work outside of the office let us know lang, basta clear deadlines. You have to submit all the requirements that are needed."
Expectations vs. Reality
Janlee: "For PR, I think most people think it’s all glamour. Sosyalan. Puro parties. When you say na 'I work in PR,' iisipin ng mga tao, I always go out to parties ganyan and events. Well true, we do events but we seldom do parties. I think media has portrayed PR work as something very glamorous, na kailangan nakabihis ka parati; and when you go out media and free stuff agad. True naman to an extent, pero ‘yun nga, it’s not all glamour and fun kasi you have to work din talaga. Like you said there is a creative process, and then for media relations, ‘yun nga, you have to invite media influencers to attend an event, you have to seek press releases, press kits, so all the work hindi naman siya nakikita ng mga tao outside... may backwork talaga na kailangang gawin more than the events."
Lui: "Personally, I don’t like people assuming na 'Huy, you’re in PR. Ano lang yan siya, chika-chika lang,” it’s so much beyond that. That’s the thing. But the thing is, there is Science involved because one, there’s the strat part and there’s the business part, yung cost, if it’s feasible, yung amount... so, that’s the business part; but there’s also Social Science, 'di ba we deal with people na very temperamental, accounting sige, sabihin nating mahirap, but that’s exact, you can actually do on your own, you just crush the number. In PR, you meet a lot of people, and people are complex things. PR is hindi chika-chika lang."
Are Yuccies yucky?
Lui: "Well, definitely we’re not yucky. Misconceptions, walang direction parang easy going. For me it’s an insult when they say that creatives are lazy. Yun parang yun yung common stereotype of creatives, you know especially those who do creatives talaga, like graphic artists, writers, parang they think na it’s easy, they think it’s cheap."
Janlee: "Parang 'Ay nagsulat ka ng article, P2,000 deserve mo na yan.' You know they impose, they put such a low value on the work. Photographers, stylists, it’s common. Parang companies when they get them parang, 'Okay na yan sa 20' tapos ilang layouts yan. A lot of big corporations, that’s why they thrive, it’s because of creatives ‘di ba because it’s the creatives who flesh out the new content, the good ideas, the campaigns, the packaging, it’s the creatives. So what part of the creatives being lazy is true? So ako, definitely it’s not true.
On the flip side, ako kasi against self-entitlement ako so I think for everyone, when you get criticized don’t think na you’re being attacked, instead evaluate yourself. I think that’s what the biggest problem of the generation now is. You know, ‘cause it’s not gonna be easy going where you want to go but there are those who are impatient so ‘yun for me that’s the biggest problem."
From Yuccies With Love—a.k.a Life Advice For Aspiring Yuccies Out There!
Janlee: "Yun nga, kasi ang daming choices right now, ang daming options in terms of work that they can do once they graduate, but one message I want to tell these younger people, be patient and really work hard. ‘Cause it’s not gonna be a straight path meeting your dream, you encounter detours and challenges along the way but if you really want something then you really have to focus and persevere."
Lui: "Ako naman about broadening your mindset and being open to other possibilities. Many people think when they graduate na 'I want to be in this company.' One should be able to see na the other routes, the other destinations, the other possibilities, and I think that is one thing I realized. Parang ako, 'I can’t work with those companies but have my own thing here through the agency, I see it as a different route, but I’m still working and I’m still enjoying work, the launches and the fun part, so be open to other routes to getting to your goal. To get there you have to be thick-skinned, hindi mareklamo, to allow yourself to see a lot of other options."
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Article Katrina A. Angco / Photographs Vyn Radovan / Interviews Red Dimaandal / Artwork Jana Jimenez