People & Inspiration

In Focus: Beauty With A Purpose Takes On A Deeper Meaning Thanks To This AIDS Awareness Campaign

In Focus: Beauty With A Purpose Takes On A Deeper Meaning Thanks To This AIDS Awareness Campaign

According to, today, being diagnosed with HIV means something very different than it did 20 or 30 years ago. "HIV is no longer a death sentence. However, people’s attitudes can make living with HIV really hard. Some things from the 1980s and 1990s are worth revisiting, but HIV stigma isn’t one of them. It’s time to end HIV stigma."

Every first of December is World AIDS Day, it's the day to acknowledge our progress in HIV prevention and treatment around the world and renew our commitment to a future free of HIV. Each year is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have passed away because of the disease. World AIDS Day was the first ever global health day, held for the first time in 1988.

With this, more and more people and brands are becoming aware and showing their commitment and support to battle against the disease. For instance, aside from wanting products that WORK, look great, are affordable, and are made ethically, would it sway you to try a makeup brand that donates to a good cause? Whether it be for world hunger, poverty or providing a child with a pair of shoes, there is something pretty empowering about beauty and fashion efforts that make the world a better place—because who wouldn’t want their makeup brand to work towards making a difference?

Here in the Philippines, MAC has been at the forefront of the cosmetics industry, not only in terms of being beauty trendsetters, but also in helping bring awareness and assistance to those affected with AIDS. Every year, during World AIDS Day, MAC raises funds, awareness, and fulfils their promise to support the victims of the disease through the MAC AIDS Fund. 

Widely held misconceptions and a lack of information about ways of infection, transmission, and protection against HIV/AIDS puts every patient into an even more depressing state. "The sad part is that people don't want to talk about it, more than anything, people don't want to admit that they have it because of the stigma—they might lose their friends or in some sadder cases, lose their families." says Gay Lao-Chen, MAC Philippines' general manager. 

It was back in 1994 when MAC founders Frank Angelo and Frank Toskan launched the MAC AIDS Fund and, with it, released the OG Viva Glam lipstick. The instantly recognizable, bright-red bullet raised awareness and funds for those suffering from and affected by HIV/AIDS. With this, 100% of the proceeds helped fund HIV/AIDS programs.

In an event held this December in honor of World AIDS Day, MAC hosted and invited media, influencers, beauty bloggers, some celebrities and their special guests, the Positive Action Foundation Philippines (PAFPI) members for one meaningful gathering. 

Supporting this beautiful campaign is actress Antoinette Taus who even visited the San Lazaro Hospital to talk and spend quality time with the patients, "This is something the #MACcosmeticsPH family does regularly to give support to those affected and also to check on their ongoing projects to improve the hospital. I was very blessed and grateful to be able to join them for the first time. We were all preparing ourselves emotionally for that day and amazing enough, it was such an enlightening and humbling experience. We ended up leaving San Lazaro extremely inspired and fueled by their strength and bravery."


So, we say, if there’s one thing the beauty industry loves more than pretty products, it’s transforming them into something for a deeper purpose. And with this, we learn how inspiring brand MAC Cosmetics prove that giving back is always a beautiful thing to do. 

You can support the MAC AIDS Fund by purchasing a #VIVAGLAM lipstick or gloss any day of the year. And to know more on what you can give as you buy, here's the list:

- Give a pair of school shoes for a child orphaned by AIDS.

- Provide a party pack for a child to celebrate Christmas, easter or a birthday.

- Provide a vegetable seed starter pack for a community garden.

- Provide a month of public transport for a woman to travel to and from doctors' visits.

- Do a counseling session for an HIV+ Woman.

- Provide 2 safer sex kits (condoms, lube, dental dams, and information)

- Give 18 personalized birthday cakes to be hand-delivered to a PL WHA on his/her birthday.

- Provide 2 emergency boxes filled with non-perishable food. 

- Get a 1 week worth of groceries (about 4 bags of food) for 2 clients.

- Receive deliveries of dietetically sound meals.

- Purchase one rapid oral HIV test.

- Buy 10 individually tailored, nutritious meals for a person affected by HIV/AIDS. 

- Provide 2 hours childcare for a woman's children during her doctor's appointment.

- Provide 14 blood glucose monitoring strips.

- Provide 1 school stationery starter pack for a child orphaned by AIDS


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