In the fast-paced and information-driven society we live in, branded campaigns can no longer just be limited to promoting products by highlighting their features. Effective campaigns through the years go beyond that: They celebrate humanity, inspire purpose, and deliver results for the betterment of society.
These characteristics, along with best practices in the marketing communications industry, will be discussed at the adobo-Tambuli Asia Pacific Conference on May 31. Now on its second year, the day-long conference, in partnership with University of Asia and the Pacific (UA&P), will be tackling how brands can learn from these inspiring and effective campaigns, and apply these best practices in their future campaigns.
This year's conference will be having 13 speakers, which include:
-Charles Cadell, CEO of McCann Worldgroup;
-Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group;
-Pamela Takai, Marketing Director Asia Pacific, Mondelez International;
-Tom Doctoroff, CEO of J. Walter Thompson Asia Pacific
-Aste Gutierrez, Regional Creative Director for Nike, BBH Asia Pacific;
-Sompat Trisadikun, Chief Creative Officer, The Leo Burnett Group, Thailand;
-Dick Von Motman, CEO Southeast Asia, Dentsu Aegis Network;
-Andy Greenaway, Asia Pacific Chief Creative Officer, SapientNitro;
-David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero;
-Anne Rayner, Global Head, Communication Research TNS;
-John Merrifield, Asia Pacific Chief Creative Officer of Google; and
-Paula Taylor, Southeast Asia Regional Director of D&AD.
"The adobo-Tambuli conference showcases winning campaigns as presented by industry leaders, demonstrating the ever-growing belief of clients today that brands that do good, actually bring good results for business," said UA&P School of Communication dean Jerry Kliatchko.
Examples of these feel-good and effective campaigns include this one, where a parent's sacrifice for his children is recognized;
And this campaign, which gives recognition to blue collar workers;
As well as this one that comforts a person experiencing heartaches:
The adobo-Tambuli Asia Pacific Conference will be happening on May 31, 830AM-430PM at the Ballroom of Fairmont Hotel Makati, and understand how commercials can be empowering and aspirational. Conference fee is P10,000, subject to VAT. View more details here.
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