When it was seen in the 1980s, this shoe was just merely stuff of science fiction. Nike, which marketed its Air and Air Jordan lines at the time, thought of something that really went beyond anyone’s imagination when it “sponsored” an appearance in the 1989 Back to the Future sequel with a futuristic shoe that was touted to be worn from October 21, 2015, the date Marty McFly and his beloved Doc Brown used the plutonium-powered flex capacitor to zoom their DeLorean DMC-12 back to the future!
And when Marty actually wore it, he uttered what this Nike “Space” technology is all about:
Now, having reached the actual date stated in the movie in the real world, will these “power laces” become one of the technology predictions that came true or just one of those laughable ideas that went haywire, at least for the time-being? Since the concept of power laces and the design of the shoe originated from Phil Knight’s team in collaboration with the filmmakers, it was really expected they would work on it to become a reality. And they did, creating the now Nike MAG, with the power laces it touted in the film, released on October 21, 2015, Back to the Future Day, with Michael J. Fox himself trying the first pair:
According to Nike, the shoe incorporates a digital responsive system sensing the wearer's motion to provide "adaptive on-demand comfort and support." What does this mean? Will these power laces actually be experienced by all Nike buyers from hereon? Not yet, as these kicks are out for limited release at this time and will be only sold via auction next year, with proceeds going to the Michael J. Fox Foundation for Parkinson’s Research, the actor’s advocacy to seek a cure for the disease.
According to Nike, this is just the “first iteration” and the company “continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.”
This means it is still under development for a future product line of kicks in the coming years. Mix that with wearable technology, giving insight on the user’s fitness stats like running speed, altitude capacity, sport performance data or even GPS location features, then we’ll see that “power laces” aren’t the only cool stuff featured on the Nike MAG, as we get more excited as we zoom on further back to the future!