These days, artists would typically perform at large arenas such as Mall of Asia Arena and Philippine Arena to accommodate more fans and to showcase their star power. However, not all artists are the same.
In previous years, Canadian Indie rock band Metric, Scottish indie pop band Chvrches and British singer/singwriter Charli XCX performed at Samsung Hall in SM Aura, a venue that is significantly smaller than the two venues mentioned earlier.
Metric and Charli XCX may have a small fan base here in the Philippines, but that is not the case with Chvrches, as vocalist Lauren Mayberry’s angelic voice and synths from Martin Doherty and Iain Cook captured quite a large number of fans here in the Philippines despite being an indie group.
The next two artists who will be holding their concert at a smaller venue this year? American pop rock band Echosmith, which will be holding their concert at Samsung Hall on August 13, and American Idol runner-up Jessica Sanchez, who will be holding an “intimate” concert at City of Dreams’ Chaos Nightclub.
Last year, Echosmith was among the bands who performed at Bazooka Rocks III at SMX Convention Center, a venue that is bigger than Samsung Hall.
Now you may ask: What are the advantages of holding a concert in a small venue, compared to large venues? Here’s a rundown:
Artists get to be closer to their fans
Small venues would mean that artists can be more intimate with their fans. Think of it this way: As artists are closer to their fans at a small venue, they get to interact with their fans better with this kind of set up. Which brings us to the next reason…
You get to see more dedicated fans
With small venues, capacity is much limited compared to large venues, which means those who will be watching are the real, dedicated fans of the artist, and not bandwagoners. Another bonus? Buying tickets would be easier as there is a slim chance that there will be scalpers.
Crowd control is much easier
Small venues mean less logistical nightmares for the production crew. In addition, this means that it is easier to set up the security, which translates to a safe and fun concert experience.
It best suits up-and-coming (and underground) groups
While indie groups typically have a small fanbase, small venues are beneficial for them as they can be a jump off point for them to make their music heard, and also to increase their number of fans should they plan to hold another concert in Manila.
So the next time you might wonder why your favorite artist would choose not to perform at MOA Arena like Sanchez did, this should help you understand that performing at small venues do have their benefits for artists.