(From left to right) Buqo Interim Digital Marketing officer Ariel Lim, Adarna House Director for Digital Projects Agno Almario, and Rex Book Store Digital Learning Systems Manager Honeylein de Peralta.
In this modern day and age, digital has been steadily growing as the next go-to platform in terms of content production. However, this does not mean that traditional media, such as print, is considered dead and extinct.
“Print is not dead, [and] digital is just growing,” Buqo Interim Digital Marketing officer Ariel Lim said during a talk on the globalization of Digital Publishing. He further noted that digital publishing is not limited to the likes of storybooks and news. In fact, bloggers are also involved with digital publishing as they produce content for the end-user to consume.
During his presentation, he notes that although revenue from print has went down while revenue from digital has been going up, both forms can exist with one another, of which Rex Book Store Digital Learning Systems Manager Honeylein de Peralta agrees. “The E-book market is stabilizing the mature market,” de Peralta said, with the mature market referring to books in print.
In fact, digital and print can coexist with one another given the changing times, as both platforms provide different experiences for the end-user. “[Digital] is no longer a luxury…it is a necessity,” Lim added.
As how they can complement one another, Adarna House Director for Digital Projects Agno Almario cited several examples of their best-selling children’s story books being transformed into apps, where the readers, predominantly children, not just read the book, but actually interact with the book itself.
“Apps are a new medium,” Almario elaborated, citing the endless possibilities on making a new experience in re-reading their best-selling books. “Media must be reinvented to this [digital] format.”
After all, the existence of the digital platform opens a new avenue at how content, beyond story books, can be delivered to end users. “We should be recreating the stories we love on [digital],” Almario remarked.
So when you think that print is dead, reconsider your statement as digital and print can help one another.