Yeezy season has reached the Philippines.
As what fans of American hip-hop artist Kanye West would typically say, “Yeezy season is on.”
On June 27, adidas Philippines and Sole Academy released West’s latest sneaker collaboration with adidas, the Yeezy Boost 350, at the Sole Academy store in Bonifacio High Street, Bonifacio Global City, Taguig.
Kanye’s second sneaker with adidas, the grey Yeezy Boost 350 is a minimalist-looking runner that combines two of adidas’ latest technologies, which are Primeknit and Boost.
Magic 89.9 DJ Suzy hosted the program, while Sole Academy's main man Carlo Trillo talked about their efforts in bringing the Yeezy Boost 350 to Philippine shores, and thanked Adidas US for giving them the opportunity to distribute the highly anticipated pair locally.
Priced at P11,495, only around 50 lucky customers got the chance to purchase the limited edition pairs. They were chosen through a raffle.