Last week, the global beauty industry (and many other people worldwide) rejoiced because of this new milestone that is yet another proof of just how lovely embracing diversity is: The launch of the first ever male spokesmodel of iconic beauty brand CoverGirl, 17-year-old makeup artist James Charles.
He's known for not just impeccable looks, but ones that are artsy in the truest sense.
According to The Huffington Post, CoverGirl said in their press release that James will appear in the brand's campaigns for their newest mascara, "So Lashy," which is designed to work on all lash types. “All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” read the statement. “James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same."
Oh, his instant fan? Fellow CoverGirl ambassador Katy Perry.
But you know, just this weekend, we found this young Filipino makeup artist that might just be James' kindred spirit (not to mention doppleganger). Yoo Kii Piñon took to Facebook Live to broadcast his makeup transformation to becoming no less than the inspiring new spokesmodel—and even better, his step-by-step makeup guide is laden with makeup tips anyone can try, even if they're not looking to channel James.
The result? Voila!
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Photographs from Makeup By Yoo Kii's Facebook Page