If you can’t believe your ears when you hear pulsating beats as you walk around the Greenbelt 5 area—it is a mall, after all, what’s a party doing there?—you better just enjoy it and head to its source, because you’ll find that more than the music, it’s the vast eyewear offerings of this hip, New York roofdeck party-inspired store that will make you stay: Say hello to the first ever Ray-Ban Pop Up Store in Asia, which calls Manila its home.
Inside the first ever Ray-Ban pop-up store in Asia
“You’ll find our largest collection of eyewear here, we have over 500 pieces—all of the newest pieces are here. We really wanted to make a splash for the summer,” says Neelam Gopwani, Division Marketing Manager of Branded Lifestyle Inc. The Ray-Ban pop-up store will only be at its Greenbelt 5 location (ground floor across ALDO) for two more months, but by the looks of it, it’s going to be a really good eight weeks (and there’s a possibility they’ll transfer it to another location!), what with the carefully curated displays of all their eyewear styles, in a cool, fresh environment befitting of the brand’s legacy.
Neon lights brighten up the entire store, while the Philippine-made mural on the left side of the wall spell artsy at its finest. An actual DJ replaces the in-store playlist during the weekends (we caught DJ Ron Poe on the decks during the launch) in a hip second-floor booth that will give you authentic clubbing feels. Now that literally takes shopping to new (funky) heights, don’t you think?
The display of deconstructed Ray-Bans
And since summer is upon us, we didn’t miss the chance to ask about Neelam this season’s eyewear trends. “Round frames are all the rage around the world, so now we have round folding, round flash lenses, round polarized, and many more—because as much as aviators and wayfarers are our classics and bestsellers we want a different shape to take highlight,” she shares. The brand’s updated take on the classic Havana style from the 1960s and 1970s is also very fit for summer, with its new size and shape (bigger frames—another eyewear trend) and color options.
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